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2015 Cadillac Escalade

Cadillac has been an interesting story in the auto industry over the past several years. Its comeback bid may be well over a decade old, but it's only recently that the Wreath and Crest has transformed from the auto industry's retirement home into its hot new thing. Today's Cadillac is a powerful marque working to instill passionate design, sound driving dynamics and cutting-edge technology into each model it builds, with vehicles like the ATS and redesigned CTS leading the charge.
Now, its latest model has arrived. This fourth-generation Escalade is among the most important new Cadillacs since the division's renaissance kicked into high gear. It's the brand's de facto flagship, and the first vehicle many young people think of when hearing the name "Cadillac." In the past, the Escalade was the chosen vehicle of the rich, flashy and famous. It's suffered over the past few years, though, particularly as new and more luxurious competitors have come to the fore.
With this latest redesign, General Motors is aiming to retake the spotlight as purveyors of the market's premier luxury SUV. To find out if it's been successful, I ventured down to the South Carolina Lowcountry to test the all-new 2015 Escalade.

2020 Cadillac CT4 Review & Buying Guide | Cadillac recommits to the small sedan

The 2020 Cadillac CT4 is a brand-new entry into the baby luxury sedan space, replacing the ATS. With an excellent rear-wheel-drive chassis and a performance-oriented “V” trim (to be topped by a yet-wilder “Blackwing” model), the CT4 is aimed at the enthusiast end of the segment. Cadillac fields the lone American entry in this class, meaning the CT4Â’s main competitors — the Audi A3, BMW 2 Series Gran Coupe and the Mercedes-Benz A- and CLA-Classes — are all European. However, since it's a bit bigger than those and features a rear-wheel-drive platform (all-wheel drive is available), it's hardly an apples-to-apples situation. The Genesis G70 is perhaps a closer comparable. In any event, the CT4 is a compelling, American alternative that delivers excellent comfort, interior quality and driving dynamics at a price that strongly challenges the various competitors from Europe. What's new for 2020? The Cadillac CT4 is new for 2020, alongside the bigger CT5. You can check out our first drive of the hot CT4-V model for more on CadillacÂ’s new sedan strategy. 2020 Cadillac CT4 View 4 Photos What's the CT4's interior and in-car technology like? The Cadillac CT4 packs the sort of high-quality materials and convenience features one expects from an entry-level luxury model. The seats are comfortable and supportive, and in higher-end models, the front buckets are offered with heat, ventilation and massage features. The CT4 also boasts what GM calls a “sound-optimized” interior coupled with active noise cancellation and amplification to mitigate unpleasant frequencies and enhance desirable ones. In all, we find the CT4Â’s interior much more compelling than that found in other recent Cadillac products such as the new XT4 crossover. The infotainment system is controlled by an 8-inch touchscreen with an optional rotary-control interface. The base setup includes Android Auto, Apple CarPlay and Amazon Alexa integration and offers USB Type-A and Type-C connectivity and charging. Upgrades include navigation and multiple Bose audio packages, all of which bring with them wireless device charging. How big is the CT4? Like many of CadillacÂ’s previous sport sedans, the CT4 is a bit of an oddball size-wise for the segment it targets, stretching more than a foot longer than the Audi A3 and nearly 9 inches longer than the BMW 2 Series Gran Coupe. However, this doesn't translate into a comparable interior space advantage because of the CT4 rear-wheel-drive platform.

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video: