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Book by Cadillac is like a streaming service for cars

Cadillac is launching a subscription-based service that gives users access to most of its models for a flat fee of $1,500 a month. Called Book by Cadillac, the program starts in February in New York City and its surrounding areas. Cadillac's goal: attract users who want flexibility without the costs and commitment of ownership. The monthly fee is steep, but Cadillac argues it's competitive with the cost of leasing a well-equipped luxury car. It also includes maintenance, taxes, and insurance fees. The Book service can also be stopped at any time, which frees users from any payments. There's no restrictions on mileage, though users pay for gas either by filling up the car when they're done with it or through a Caddy concierge who bills their account. Cadillac will deliver and pick up the vehicles from the user's choice of location via a white-gloved driver. Users can change vehicles up to 18 times per year, and they can be reserved with a mobile app. The theoretical goal is a Book user could head to the airport in New York in a Cadillac and reserve another one for their use in Los Angeles. Cadillac ran a test program last year and decided to move forward with Book after receiving a positive response on the price and features. "The overwhelming result is this is something competitive," spokesman Eneuri Acosta said. The program features the Escalade, Escalade ESV, CT6, CTS-V, ATS-V, and XT5 decked-out in Platinum trim. Other vehicles, like the non-V-series ATS or CTS could be added if there's demand. Book by Cadillac starts in New York, but will expand to other unspecified markets. Related Video:

Cadillac ATS-V shares track time and new face with CTS-V sibling

It's been about eight months since we last heard anything on the eagerly anticipated Cadillac ATS-V, meaning it was high time a new batch of photos arrived of the twin-turbocharged, V6-powered sedan.
This latest round includes a shot of the hot ATS-V alongside the upcoming CTS-V, allowing us to glimpse through the camouflage and spot the family resemblance between the two über sedans. According to our spies, this is the first time we've gotten a look at the ATS-V's fascia without a nose bra to obscure larger details. This isn't the first time we've seen a vertically slated grille on an in-development Cadillac V car, although it is the first time we've seen it on the ATS-V. Aside from the main grille, the shapes of the sportier front fascia of the ATS-V tie in nicely with its big brother. We are rather curious about the hood on the ATS-V. It's difficult to tell from these images, but it looks like there may be some vents up there that may be meant to improve cooling to the alleged 425-horsepower engine.
Other details that we can see include swollen fenders and larger wheels that hide amplified brakes. The rear of the car remains heavily obscured by camo, with the sole details of note being the quad exhausts, which we've spotted on previous ATS-V prototypes.

Cadillac Offering $100 For Test Drives

The video meant to be presented here is no longer available. Sorry for the inconvenience. Cadillac is hoping to jumpstart sluggish sales with a generous offer to customers to get them into dealerships and perhaps behind the wheel of their very own Caddy. Cadillac is giving a $100 gift card to any insured car owners age 21 or older who drive non-GM vehicles built after 2004, WDIV reported. If you buy a Cadillac, the automaker is offering an additional $1,500 plus other incentives. Such sales promotions have worked well in the past, analysts told The Detroit News. Cadillac had strong sales last year, but sales are down 7.3 percent this quarter compared to the first quarter last year. Cadillac will run the promotion until the end of the month. Related Gallery AOL Autos Test Drive: 2014 Cadillac ELR Cadillac Car Buying Car Dealers