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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2020 Cadillac CT5 loses the fake scoop

Well folks, the inevitable has happened. The 2020 Cadillac CT5 luxury sports sedan prototype has shed its hood scoop. Yes, we're as disappointed as you are that instead of being outrageous and brash, Cadillac is still going to try to be classy, understated and luxurious when it comes to its mainline models. And yes, we're being sarcastic here ... but there's a part of us that would kind of like to see the scoop survive. Anyway, the good news is that the scoop is only one of a few bits of fake bodywork and camouflage that the CT5 has shed. As such, we get our best look yet at the new Cadillac sedan, and it looks pretty good. The grille is very wide and not nearly as tall as the prominent prows of current Cadillacs. It actually doesn't even look as tall as the grille of the Escala concept that inspired the CT5's design. The profile of the CT5 isn't too radically different from existing Caddies, with a long hood and a short trunk. It is still a conventional sedan, though, and not a sedan-like hatchback like the Kia Stinger and Audi A5 Sportback and A7. This is evident by the open trunk lid our spy photographer caught. The taillights also continue to be slim and vertical, though we can't quite tell if they will have a horizontal elements at the bottom like on the XTS and XT4. The car also has very bold and thick angular exhaust tips. We expect the CT5 will go into production in 2019 as a 2020 model, and it will likely take the place of both the CTS and ATS, but not be much smaller than the CTS. It will likely use versions of existing Cadillac engines including the 2.0-liter turbo four-cylinder, naturally aspirated 3.6-liter V6, and twin-turbo 3.0-liter V6. We wouldn't rule out the 4.2-liter twin-turbo V8 for a potential CT5-V in the future. Related Video:

Lansing builds its millionth Cadillac

Cadillacs are built at plants across North America. The Escalade is assembled in Texas, the SRX in Mexico and the XTS in Ontario. But the bulk of Cadillac's lineup - or the smaller members of the family, at least - are built in Michigan. And while the upcoming ELR will be built alongside the Chevy Volt at the Detroit/Hamtramck facility (which incidentally opened with the Cadillac Eldorado back in '86), the majority of those Cadillacs built in Michigan are handled by the Lansing Grand River Assembly Plant.
In fact, Lansing Grand River just celebrated its millionth Cadillac built. The landmark millionth vehicle is a new 2014 CTS sedan in Red Obsession Tintcoat. The facility opened in 2001 and has built Cadillacs almost exclusively since then, assembling the CTS and ATS model lines, though in a couple of years it will also handle production of the Chevy Camaro.