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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

2017 Cadillac CTS-V Drivers' Notes | V is for velocity

The 2017 Cadillac CTS-V is as close to a four-door Corvette Z06 as you're ever likely to get. Underneath the carbon-fiber hood rests one hell of an engine, a 640-horsepower supercharged V8. It's only slightly less powerful than what you'll find in the Corvette. Thanks to GM's chassis wizards, the car's handling is an equal match for the powerful engine. This particular car packs in a number of options, including Recaro seats and the performance data recorder that allows owners to measure lap times and record video. The most expensive option is the $6,950 Carbon Black Package. This nets you a carbon fiber hood vent, front splitter, spoiler and rear diffuser. This car isn't cheap, but it does undercut the less powerful Audi RS7 and Mercedes-AMG E63 S. Associate Editor Joel Stocksdale: This is a seriously fun, if also flawed, car. And the biggest contributor to the fun is the big lump of V8 under the hood. The supercharged 6.2-liter makes 640 horsepower, but Cadillac could've left the number off and just called it "effortless." The gentlest pressure on the gas pedal will result in you picking up an extra 10 mph without ever noticing. And when you stomp on it, you get this huge and immediate surge of acceleration. It's truly giggle-inducing. Although the CTS-V is big and heavy, it handles the power well. It gives you enough info on what's happening so you feel in control, and the chassis is impressively composed. The only real weak points I can find on the CTS-V (besides the low gas mileage) are the interior controls. They are abysmal. The infotainment screen is pretty poor, with a clutter of information at the main screen, and difficult-to-find commands for getting to other menus. But worse than that are the climate and volume buttons. They're all touch-sensitive spots on the center stack. They're not very responsive, and the vibratory feedback it provides isn't noticeable while driving. It doesn't help that the feedback feels pretty inconsistent, too. For me, I think I could learn to live with the infotainment, simply because I love the way the rest of the car feels and drives. But, Cadillac, you need to get to updating this ASAP. Associate Editor Reese Counts: OK, Cadillac's infotainment system sucks. Let's get that out of the way. Touch capacitive interfaces don't work well in cars. This does have the old version of CUE, so I'm hoping the next-gen system will fix some of the interface issues. Like Joel, this wouldn't turn me off from buying the car.

Cadillac and Buick boost GM's return to growth in China

BEIJING — General Motors on Monday said continued market recovery from the COVID-19 crisis helped its China vehicle sales grow 12% on year in July-September, marking the Detroit automaker's first Chinese quarterly sales growth in two years. The second-biggest foreign automaker in China by units — after Germany's Volkswagen AG — said on Monday it had delivered 771,400 vehicles in China in the third quarter. That followed a 5% fall in the second quarter, when parts of China were still emerging from virus-busting lockdown measures. GM has a Shanghai-based joint venture with SAIC making Buick, Chevrolet and Cadillac vehicles. It has another venture, SGMW, with SAIC and Guangxi Automobile Group, producing no-frills minivans and which has started manufacturing higher-end cars. Sales rose 26% for cars under its mass-market Buick brand in the third quarter versus the same period a year earlier, while those of premium brand Cadillac jumped 28%, GM said in a statement. Sales of its mass-market Chevrolet marque fell 20%. Sales of no-frills brand Wuling grew 26%, whereas those of mass-market Baojun vehicles tumbled 19%. "GM's compact models returned to four-cylinder engines and that helped sales growth," said LMC Automotive senior analyst Alan Kang, referring to an attempt to market cleaner but noisier three-cylinder versions. "Cadillac also has a more complete lineup this year." China's biggest automakers' association expects overall car sales to grow by double digits in July-September versus a year earlier. Makers such as Toyota, Honda and Geely saw sales jump in the just-finished quarter. GM has seen its China sales suffer in a crowded market and slowing economy. To revive its fortunes, it plans to have electric vehicles (EVs) make up over 40% of new models in the next five years in China, where the government promotes greener cars. The automaker's Wuling Hong Guang MINI EV, a micro two-door EV with a starting price of 28,800 yuan ($4,200), was China's biggest-selling EV in August. GM's sales fell 15% in 2019 from a year earlier to 3.09 million vehicles. The automaker delivered 3.65 million vehicles in 2018 and 4.04 million in 2017. Related Video: