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Here's your chance to own a 7.0-liter V8-powered, stick-shifted Cadillac Catera

Cadillac never stuffed a V8 engine into the Catera, the entry-level model it sold in the United States from 1997 to 2001, so American tuner Lingenfelter stepped in and offered to perform the conversion. One of the few cars it dropped an eight-cylinder into is for sale, and the bigger engine is just one of many modifications performed on it. Listed on auction site Bring a Trailer, this 2001 Catera lost its V6 soon after it was leased to its first owner in Warren, Michigan. Lingenfelter replaced the 3.0-liter V6 with a 5.7-liter V8 and ditched the automatic transmission in favor of a six-speed manual, but that wasn't enough; the owner sent it back for more. It left the shop again with a custom-built, 7.0-liter V8 between its fenders. It's essentially a Chevrolet Corvette C5.R-based block topped with LS6 heads, an LS6 intake, and a less restrictive exhaust. Its horsepower and torque outputs aren't available, unfortunately, but we assume the V8 easily doubles the stock Catera's 200-horse output. Cadillac marketed the Opel-built Catera as the Caddy that zigs, not as the Caddy that humiliates hot rods on a drag strip, so additional modifications were required to keep the V8's power in check. Highlights include a limited-slip differential, a lowered suspension with bigger sway bars, and beefier brakes all around. At one point in its life, this Catera also received 17-inch alloy wheels, a three-spoke steering wheel, and a sprinkling of V emblems. Although engine swaps are often hit or miss, this Catera has spent approximately 18 years and 40,000 miles with a V8 under its hood, so it's apparently a solid, well-thought-out build. It currently has 42,000 miles on its odometer, and it's located in Michigan. Bidding stands at $6,250 as of this writing, with five days left in the auction. It won't stay in the four-digit range for long, and it might end up costing as much as a late-model ATS-V, but when are you going to find another one like it? Related Video:   Featured Gallery 2001 Cadillac Catera with V8 engine, Lingenfelter modifications View 10 Photos Aftermarket Cadillac Performance Sedan

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.