2024 Cadillac Lyriq Luxury 2 on 2040-cars

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Cadillac Lyriq teased ahead of debut next week

The Cadillac Lyriq is just around the corner, set to be fully revealed on August 6. Cadillac just released a few teaser photos and videos as preparation for the big debut a week from today. It’s our best look at the production version of the car yet. Of course, you may remember photos of the EV concept released over a year ago, but the production crossover is shaping up to be a little different. This carÂ’s most intriguing element so far is the charge outlet panel integrated into the front fender. The large piece appears to lift up and slide out of the way when itÂ’s time to plug in. This reveals a decorative LED light strip that outlines the outlet, ultimately leading into the Cadillac logo above. Below the panel is a small, silver GM badge that if our guess is correct, says “Ultium” for the Ultium battery technology going into the Lyriq.  The wheels feature a unique silver and black two-tone design. Those black inserts are ridged, and the wheel is likely designed for better aero performance and increased range. ItÂ’s tough to say much about the design itself, but the silhouette is giving us crossover coupe vibes with its heavily raked rear window and sloping roofline. It appears to have a couple spoilers, one on the roof and then another as a ducktail below the rear window. CadillacÂ’s video teasers provide for the briefest of front end glimpses. Still, we can see the fancy lighting signature that Cadillac has created. ThereÂ’s both a light-up Cadillac badge and small LED lighting strips integrated throughout the grille. ItÂ’s concept car-like in appearance, so we do wonder whether this will find its way into a production Lyriq. The vertical DRL weÂ’re used to seeing on other Cadillacs has also made an appearance on the outer edges of the front bumper. ItÂ’s been previously stated that the Lyriq would enter production in 2022, so even when GM does reveal the electric Cadillac next week, itÂ’ll be a long while till we see the vehicle on the road. Related Video:

Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

GM plans to sell the Chevy Tahoe and Cadillac Escalade in China

General Motors Co plans to sell full-size sport-utility vehicle (SUV) models in China for the first time, and will import a range of models to beef up its product lineup into the world's biggest car market, its China chief told Reuters. The plan would mark a change of tack for GM, which currently produces all of the vehicles it sells in China within the country, which is set to be the only major economy to grow this year amid the COVID-19 pandemic. GM, China's second-biggest foreign automaker, is aiming to offer four models as it looks to improve its brand image and support a sales recovery: Chevrolet's Tahoe and Suburban, Cadillac's Escalade and the GMC Yukon Denali. The Detroit-based company is showcasing those models at the China International Import Expo, or CIIE, an annual import show in Shanghai which started on Wednesday and runs into next week. "Our intention is to get customer reaction and find a way to sell these cars in China," said GM's China chief Julian Blissett. The automaker sees opportunities for such vehicles, partly because Chinese families are expanding, he added. "We are looking into a variety of market sales plans for these vehicles, including online sales, leasing and others," he said, declining to give a detailed timeframe for the plan. GM's Buick and Cadillac mid-size SUVs helped the group's Chinese sales grow 12% in the third quarter this year, the first quarterly growth in the past two years. But it does not have full-size SUV models, which usually have a third row of seats and has room for six or seven people. BATTLEGROUND China, where over 25 million vehicles were sold last year, is a crucial battleground for global automakers including Volkswagen AG, the biggest foreign player by sales volumes, GM and Toyota, as well as local leaders Geely and Great Wall. The country has seen auto sales pick up in recent months following a COVID-19-induced slump, and authorities say they have largely brought the epidemic under control following its emergence in the central city of Wuhan at the end of last year. The expansion plan would also mark GM's first official sales in China of GMC vehicles, a premium brand in the group. Previously GMC vehicles were only sold in the country via unofficial grey importers. The imports will, however, not change GM's basic production strategy in China. It will still mostly sell vehicles made in China - for now, at least. "Depending on however we go we might make other decisions," Blissett said.