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Junkyard Gem: 1969 Cadillac Coupe DeVille

The Cadillac Division was riding high in 1969, with sales numbers far surpassing those of Lincoln and Imperial. A few more years remained before fuel prices would go crazy, and prosperous Americans knew that a sleek DeVille or Eldorado gave them bragging rights at the country club. Here's a thoroughly used-up '69 Coupe DeVille, finally at the end of its journey and residing in a self-service wrecking yard in Denver, Colo. This inspection certificate shows that the car lived in Louisiana a decade ago. Since this is the sort of pervasive rust that occurs in places much wetter than arid High Plains Colorado, we can assume that this DeVille spent many years in the land of gumbo and alligators. The decklid sports Fleetwood badging and a Rickenbaugh Cadillac emblem, but Cadillac didn't make two-door Fleetwoods in 1969. Perhaps a Colorado-sold Fleetwood donated its decklid to replace a rust-ravaged lid on this car. Actually, there's a good chance it was purchased at this very yard. The once-opulent interior has suffered greatly over the decades, with the reek of mildewed carpeting and irradiated leather giving it That Hooptie Car Smell. Try to picture what this scene looked like in happier days, a half-century ago. The 1969 Cadillac V8 engine displaced a mighty 472 cubic inches (that's 7.8 liters to those of you living under the cruel knout of the metric system) and delivered a gross 375 horsepower and 525 lb-ft of torque. Scaling in at 4,595 pounds (about a half-ton less than a new Escalade), the DeVille needed that power to keep up with those cheap-but-V8-equipped Chevy Chevelles. For 1970, Cadillac would stroke this engine to a staggering 500 cubic inches for Eldorado buyers. This engine family lasted through 1984, after which it was replaced by the much-loathed High Technology V8. The build quality and snob appeal of the 1969 Cadillacs kept them on the road for decades after most of their peers got crushed, but this one was just too far gone to be worth restoring. Featured Gallery Junked 1969 Cadillac Coupe DeVille View 21 Photos Auto News Cadillac Automotive History Classics

Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Lansing builds its millionth Cadillac

Cadillacs are built at plants across North America. The Escalade is assembled in Texas, the SRX in Mexico and the XTS in Ontario. But the bulk of Cadillac's lineup - or the smaller members of the family, at least - are built in Michigan. And while the upcoming ELR will be built alongside the Chevy Volt at the Detroit/Hamtramck facility (which incidentally opened with the Cadillac Eldorado back in '86), the majority of those Cadillacs built in Michigan are handled by the Lansing Grand River Assembly Plant.
In fact, Lansing Grand River just celebrated its millionth Cadillac built. The landmark millionth vehicle is a new 2014 CTS sedan in Red Obsession Tintcoat. The facility opened in 2001 and has built Cadillacs almost exclusively since then, assembling the CTS and ATS model lines, though in a couple of years it will also handle production of the Chevy Camaro.