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Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?

2021 Cadillac CT5-V Blackwing spied up close, showing off bronze wheels

Here is yet another closer look at the upcoming Cadillac CT5-V Blackwing sedan. Some pertinent details have been flying around this one for a while now. A photo of the interior showing a manual transmission is the latest leak, and it’s also one of the most exciting. Reports have also shone light on the engine: ItÂ’s supposed to be getting an updated version of GMÂ’s 6.2-liter supercharged V8. There will be no shortage of horsepower and torque. These latest spy shots reveal a couple of other new developments. For one, we get a really great look at the wheel and tire package on the car. Those dark bronze wheels are new, and they sure do look like production-style wheels to us. If anything, they remind us of the Brass Monkey wheel color found on Challengers and Chargers. Wide Michelin Pilot Sport 4S tires wrap those wheels. It gets 305-section-width tires in back and 275-section-width rubber in front. The wide, staggered setup is no surprise considering that this car will very likely put out more than 640 horsepower. ThereÂ’s a great deal of camouflage missing from the car as a whole, too. The hood is out in the open, and the same goes for the upper portions of the doors. ThatÂ’s because those parts of the car are virtually identical to the regular CT5-V. Sorry, no massive hood scoop on this sedan. The front grilleÂ’s lower opening does look significantly taller on this car, though. And where the standard CT5 has covered up fake vents, this car appears to have real, open venting. All the lighting is the same, but the maw of the CT5-V Blackwing is definitely much more aggressive than the standard CT5-V. Cadillac hasnÂ’t provided us with a date on when the new CT5-V Blackwing will be revealed, but has assured us that itÂ’s coming soon. We expect its little sibling, the CT4-V Blackwing, will debut right alongside this one. Related video:

GM to build $1.3 billion Cadillac plant in China

General Motors has gotten approval to build a $1.3 billion manufacturing facility for its Cadillac brand in China. China's National Development and Reform Commission signed off on plans for GM to build the plant in the country's Shanghai's Jinqiao zone; construction is expected to begin in June of this year. According to a Bloomberg report, the plant will have an annual production capacity of 150,000 units.
No surprise here, but Cadillac would like to sell a lot more cars in the plush Chinese luxury market. The brand moved only 30,010 cars in China last year, compared with 400k for Audi, and about 330k for BMW. With Cadillac already telling us that it would be moving production of its XTS sedan to China - a production decision that saves having to pay 25-percent import tariffs - approval of the factory is a critical win for the company.
In fact, according to earlier comments by GM China president Bob Socia, it's at least conceivable that Chinese-built Cadillacs could be shipped back to the US for sale. The brave new world of globalization, getting stranger by the minute.