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Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.

Cadillac CT4 and CT4-V pricing revealed, starts just under $34,000

The Cadillac CT4-V had its big reveal in Detroit several months ago, and last month we finally saw the regular CT4. Today, Cadillac has pricing available for every CT4 trim level including the V. The entry-level CT4 Luxury with rear-wheel drive will start at $33,990, including the destination charge. Adding all-wheel drive requires another $2,600, bringing the total to $36,590. Cadillac also throws in heated front seats and a heated steering wheel when you opt for the all-wheel drive model. The CT4-V comes in at $45,490 before options — on the V, the up-charge for all-wheel drive is only $1,100. Cadillac CT4-V View 12 Photos Cadillac offers two trims in between the base Luxury and more powerful V-Series: Premium Luxury and Sport. The Premium Luxury is priced from $38,490, and the Sport is a tad bit more expensive at $39,590. All-wheel drive is even more expensive ($3,200) in the Premium Luxury, as it adds cooled front seats on top of the heated seats and steering wheel. The cooled seats arenÂ’t included with the Sport all-wheel drive package, so itÂ’s the same $2,600 charge as in the Luxury model. Every CT4 but the V comes standard with CadillacÂ’s 2.0-liter turbocharged four-cylinder that makes 237 horsepower and 258 pound-feet of torque. An 8-speed transmission handles the shifting. Go for the much more expensive CT4-V, and you get the 2.7-liter turbo four that makes 325 horsepower and a whopping 380 pound-feet of torque. This engine is exclusively mated to a 10-speed automatic. For a full rundown and background on the CT4 and CT4-V, check out our previous coverage of the cars. YouÂ’ll be able to order a 2020 CT4 later this year.

Cadillac ATS-V shares track time and new face with CTS-V sibling

It's been about eight months since we last heard anything on the eagerly anticipated Cadillac ATS-V, meaning it was high time a new batch of photos arrived of the twin-turbocharged, V6-powered sedan.
This latest round includes a shot of the hot ATS-V alongside the upcoming CTS-V, allowing us to glimpse through the camouflage and spot the family resemblance between the two über sedans. According to our spies, this is the first time we've gotten a look at the ATS-V's fascia without a nose bra to obscure larger details. This isn't the first time we've seen a vertically slated grille on an in-development Cadillac V car, although it is the first time we've seen it on the ATS-V. Aside from the main grille, the shapes of the sportier front fascia of the ATS-V tie in nicely with its big brother. We are rather curious about the hood on the ATS-V. It's difficult to tell from these images, but it looks like there may be some vents up there that may be meant to improve cooling to the alleged 425-horsepower engine.
Other details that we can see include swollen fenders and larger wheels that hide amplified brakes. The rear of the car remains heavily obscured by camo, with the sole details of note being the quad exhausts, which we've spotted on previous ATS-V prototypes.