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Cadillac explains origins of Lyriq EV name

We feel for Cadillac, a brand we're inclined to dub the Alex Rodriguez of the automotive world — so much obvious talent, its gifts warped by repeated questionable moves and an inability to conclusively close the deal on The Big Stage. And as with Rodriguez, the expectations are so high at the same time the disappointment is so entrenched that Cadillac gets no benefits of any doubts, the commentariat ruthless with criticism for anything less than an out-of-the-park home run. This latest news, like the Newton-meter torque-based naming scheme initiated earlier this year, likely won't help. GM Authority asked Cadillac about the origin of the Lyriq name for the coming battery-electric crossover. Global head of brand strategy Phil Dauchy explained three threads that went into the new moniker. In no particular order, one thread is that "Cadillac," according to Dauchy, gets more mentions in song lyrics than any other brand, including non-automotive brands. The Music Lyrics Database, while not exhaustive, supports the case: Cadillac has 31 pages of lyric mentions among bands from Rancid to Weird Al Yankovic, beating every other brand we could think of. So ... lyrics into Lyriq. The second thread is rolled up with Cadillac's move to proper names instead of alphanumerics for the sedan and crossover lines, all of those names to end in "iq," as well as the push into electric vehicles. Dauchy told GMA the nomenclature overhaul and the two-letter suffix "[signal] that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine." He's bullish on swaying the public with the product, adding, "When you see [the Cadillac Celestiq], its size, presence and scale all connote the emotion associated with the name." The final thread that went into the Lyriq name the alliteration of brand and model names. As GMA phrased it, perhaps unsettlingly, "With Cadillac and the model name both ending in an 'ick' sound, these names roll off the tongue quite well." This brings up a question raised in a number of comments about the Lyriq, which asks whether the last syllable is pronounced "ick" or "eek." Until now, I've pronounced the coming crossover with an "eek" at the end. "Lyr-eek" strikes me as more luxurious, and "Celest-eek" sounds better to me than "Celest-ick," that latter model being the flagship EV that follows the Lyriq. Of course, it also makes me wonder if I've been pronouncing "Cadillac" correctly.

GM 8-speed transmission lawsuit granted class action certification

A story on Autoblog about potentially faulty 8-speed automatic transmissions from General Motors in 2019 has, as of the day this was published, 166 comments, mostly from owners of cars and trucks who say they are experiencing "a hesitation, followed by a significant shake, shudder, jerk, clunk, or 'hard shift' when the vehicle's automatic transmission changes gears." At the time, lawyers were seeking statewide classes in at least six states. As of today, the Detroit Free Press reports that a judge has granted class action status to a lawsuit brought by 39 plaintiffs across 26 states covering the transmission issue. The lawsuit specifically applies to vehicles that are equipped with GM's 8L90 or 8L45 8-speed automatic transmissions made between 2015 and March 1, 2019. Both of these transmissions are similar units, the 8L45 being slightly lighter version used in fewer vehicles than the beefier 8L90, and are designed for front-engine, rear- or all-wheel drive applications. The lawsuit alleges that the erratic transmission behavior makes some vehicles unsafe to drive. Ted Leopold, partner at Cohen Milstein and the court-appointed lead counsel for the case, said in a statement, "General Motors knowingly sold over 800,000 eight-speed transmission vehicles, which they knew to be defective for years, and yet made the business decision not to tell its customers before purchase." He added, "Dealers were directed to tell the customers that harsh shifts were ‘normal' or ‘characteristic.Â’ Such decision making is both highly irresponsible and emblematic of what GM believes it can get away with." The vehicles included in the court order with potentially faulty transmissions includes: 2015-2019 Chevrolet Silverado 2017-2019 Chevrolet Colorado 2015-2019 Chevrolet Corvette 2016-2019 Chevrolet Camaro 2015-2019 Cadillac Escalade and Escalade ESV 2016-2019 Cadillac ATS, ATS-V, CTS, CT6, and CTS-V 2015-2019 GMC Sierra, Yukon, Yukon XL, and Yukon Denali XL 2017-2019 GMC Canyon Some additional details of the lawsuit can be found at the Cohen Milstein site, including claims that "since 2015, GM has issued thirteen versions of a “technical service bulletin,” or “TSB,” related to this shifting issue alone." The statement from Cohen Milstein says that a "second action regarding GM vehicles with 8L transmissions is also underway in Battle v. General Motors, LLC, 2:22-cv-108783.

No, Eminem is not giving away the Cadillac Ciel concept, Facebookers

Damn it, Facebook people, stop being so gullible. When you see something on social media that requires you to share or like a status or page in exchange for a chance at winning something, it's almost always a hoax. This goes for iPads, or Bill Gates giving away cash or, yes, an Eminem fan page giving away a Cadillac Ciel. Now, normally we'd simply ignore this utter hogwash, but it's getting some traction on Facebook and, annoyingly, is beginning to clog our newsfeed. Ignoring the fact that the Ciel is a pure concept car that likely can't even be registered for regular use, there are more than a few things that should give this nonsense away as a hoax. First, Eminem has only ever gotten in bed with one automaker – Chrysler. It seems unlikely that he'd defect simply to give away a car on Facebook. Secondly, the page that is putting on the giveaway isn't even a verified page – Eminem's real Facebook fan page has 97 million likes, this one has 622,000. Third, a quick look at the caption for the Ciel's photo, shown above, reveals the sort of grammatical mess that no serious contest would allow. Take a look (sic implied throughout): "Only 24 Days Until Christmas, Can you Imagine yourself driving this Car? I'm about to make that happen, Its Official, I Will be giving away this 2014 Cadillac Ciel to one random lucky fan, all you gotta do is follow these three easy steps, Step 1) Share this photo, Step 2) Like my page, Slim Shady Step 3) Like this photo, Winner Will be picked On December 5th 4 Days Away, Good luck to Everyone!!" We reached out to Cadillac spokesman David Caldwell just for fun. Apparently, this photo and schtick pops up every few months with virtually the same text, only to vanish at the end of the "giveaway." You're as shocked as we are, right? So, once again folks, just because it's on the Internet doesn't mean it's true. If your friends, family and acquaintances are blowing up your Facebook feed and social network channels with this nonsense, be sure to set 'em straight with a link to this story – we're sure the real Slim Shady will appreciate it.