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Meet the mother-daughter team that's worked on almost every Chevy Volt

It's Mother's Day, and we're soft enough we love our mothers enough to share a new video from General Motors with you. In it, we meet Monique Watson (left) and Evetta Osbourne, a mother-daughter team that works at the Detroit-Hamtramck Assembly where GM makes the Chevy Volt (along with all of GM's other plug-in hybrids: the Opel Ampera, Holden Volt and Cadillac ELR). The two work side-by-side and have installed the lithium-ion battery pack on almost all of those vehicles - nearly 80,000 of them - since GM started making the pre-production Volts in 2009. In a prepared statement, Watson said that she likes working next to her mom, day in and day out, and they the two are totally in sync when it comes to putting the 400-pound, 16.5-kWh packs into the vehicle undersides. They two can also share stories throughout the day, and Watson said, "The arrangement has absolutely improved our relationship." Osborne started working at Detroit-Hamtramck in 1999, Watson since 2006. If you're driving a Volt today, you probably have them to thank for doing a bit of the work putting your car together. See a short video of them in action below. It's Always Mother's Day for Detroit-Hamtramck Duo Mother, daughter install lithium-ion battery pack in nearly all GM electric vehicles 2014-05-08 DETROIT – For Detroit resident Evetta Osborne, every day is Mother's Day. That's because she literally works side by side with her daughter, Monique Watson, at General Motors' Detroit-Hamtramck assembly plant. They have installed the lithium-ion battery pack on nearly every Chevrolet Volt, Opel Ampera, Holden Volt, and Cadillac ELR since production began. In fact, apart from vacation days and an occasional sick day, the mother-daughter duo has installed almost every battery pack since the Volt was in pre-production in 2009. The ELR launched earlier this year. All told – including Ampera – that's more than 80,000 electric vehicles. "We're a good team and our relationship is secondary when it comes to performing our jobs – but it's great to work alongside my daughter, said Osborne, a mother of five. Because the battery packs weigh more than 400 pounds each, automatic guided vehicles – robotic carts that use sensors to follow a path through the plant – deliver them just as the vehicle body structures glide into position overhead. The carts then lift the T-shaped packs, and Osborne and Watson guide them into the chassis and secure each one with 24 fasteners.

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Timely hole-in-one wins high schooler a Cadillac or $50,000

If it happens at all, many golfers knock in hole-in-ones in the quiet of a mediocre local course while three friends sit in their carts drinking Coors Lights. After dreaming of the moment for years, lucky golfers barely have time to process the tremendous achievement before it's followed up with a double bogey on the next hole. That wasn't the case for high schooler Jack Kyger, who drilled an ace during a golf outing, and in turn, won a Cadillac or $50,000. Kyger, a junior at Harper Creek High School in Battle Creek, Mich., says he wasn't even considering a hole-in-one when he stepped up to the tee on the fourth hole at the Battle Creek Country Club. A secondary prize, a TV, would be awarded to the golfer who came closest to the pin, so Kyger was simply trying to get it close to the cup. In front of his dad and Harper Creek Superintendent Rob Ridgeway, he stuck the shot just past the hole, and with some backspin, it rolled into the pin. It's the first time somebody has hit the bullseye at the Gene Lewis Hughes, Sr. Memorial Golf Outing, which has raised more than $150,000 for the Bronson Battle Creek Cancer Care Center throughout the years. By hitting a hole-in-one, Kyger won a $50,000 decision: take home a Cadillac or a big bag of $50,000 in cash. As a student preparing to go to college, it's not an easy choice. "I haven't made up my mind," Kyger said in a USA Today article. "But the way I think about it, no 17-year-old needs a brand new Cadillac to drive around in. I have a truck that gets me places. So, if I take the cash, I would probably put most of it away for college, but keep a little back to have a bit of fun, you know." Smart kid. We did notice a peculiarity about the prize. In the attached photo, the Cadillac at the event appears to be a Cadillac ATS-V. Those familiar with Cadillac's performance vehicles know that an ATS-V starts at significantly more than $50,000 - $68,790 to be exact. So we're not sure why they're calling it a $50,000 Cadillac, unless it's a lightly used vehicle or the Cadillac in question is in fact a different car entirely. No matter the price, it sounds like Kyger is going to take the cash. If he sticks to practicing his golf game, maybe he can earn some more money for college, too. News Source: USA Today Auto News Cadillac Performance