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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

More than 100 pink Cadillacs assemble for Aretha Franklin’s funeral today

Aretha Franklin's funeral service is under way today in Detroit, and plans call for a service of at least five hours featuring performances by stars including Stevie Wonder, Ariana Grande and Chaka Khan, speakers including former President Bill Clinton and the Rev. Al Sharpton, and at least 130 pink Cadillacs lining the road in front of the church. The gesture is a nod to Franklin's Grammy award-winning 1985 hit "Freeway of Love" and its lyrics about driving in a pink Cadillac. Crisette Ellis, the wife of Bishop Charles Ellis III of Detroit's Greater Grace Temple, said they were inspired by how police line up their cars during funerals for fallen officers. "My husband said, 'Wouldn't it be awesome if we could have a sea of pink Cadillacs parked on Seven Mile Road to greet Ms. Aretha Franklin as she arrives?'" she told NPR. Only in #Detroit. 130 pink Cadillacs drive in front of Greater Grace Temple ahead of #ArethaFranklin funeral. pic.twitter.com/qTTJtDXNvS— ROOP RAJ (@rooprajfox2) August 31, 2018 Ellis is an independent national sales director for Mary Kay Cosmetics, which famously rewards top sellers with pink Cadillacs, so she had a built-in base of people to call on for the favor. "They're coming from everywhere," she said. "They are coming from as far as Texas; Omaha, Nebraska; Florida; North Carolina; Maryland." The funeral, which officially kicked off at 10 a.m. EST at Greater Grace, caps a weeklong celebration of Franklin's life and songs, including a two-day visitation at the Charles H. Wright Museum of African American History and concerts. Performers also include Faith Hill, Jennifer Hudson and the Clark Sisters, while Tyler Perry and the Rev. Jesse Jackson are also scheduled to speak. HLN and the Word Network, plus several local Detroit television affiliates, plan to broadcast the funeral, and outlets including The Associated Press and USA Today plan to livestream it. Having sung at the inaugurations of three presidents — Jimmy Carter, Bill Clinton and Barack Obama — Franklin was an American institution. She was awarded the Presidential Medal of Freedom by then President George W. Bush in 2005. Clinton entered the church with his wife, Hillary, to loud applause and stood quietly by Franklin's open casket before the service started. Franklin's body was dressed in a golden sequined outfit. The funeral was closed to the public, but crowds of fans gathered outside, many dressed in their church best.

GM considering new powertrain options for large SUVs

Aside from the new General Motors offerings, there's not a whole lot of action going on in the fullsize SUV segment. That doesn't seem to be stopping GM from pushing the envelope in the market as Automotive News is reporting that the automaker is looking to introduce some new powertrain options into the Chevy Tahoe (and Suburban), GMC Yukon (and Yukon XL) and the Cadillac Escalade - all have been redesigned for the 2015 model year.
Now, we already know that GM and Ford are collaborating on nine- and ten-speed transmissions for a broad range of applications (including the big SUVs), but this new report says that GM is also considering other options as a way to one-up the competition and, of course, to optimize fuel economy. AN quotes Jeff Luke, executive chief engineer for GM trucks, as saying that "interesting powertrain technologies" are coming including a return of a hybrid SUV and possibly even a diesel engine. Although it sounds like the latter could come down to how customers respond to the 2014 Jeep Grand Cherokee EcoDiesel.