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2019 Cadillac ATS-V, CTS-V get cool color, weird name

A lot of special-edition cars are really not all that special. They consist of some special paint combo, and maybe a couple of optional features made standard. The Cadillac ATS-V and CTS-V Pedestal Editions are actually pretty much that. But they make up for the mild content list with a really nifty color, great exclusivity and also a weird name. They also help celebrate the ATS-V and CTS-V before they disappear from the line. First let's take a look at the color. It's a shade called Bronze Sand Metallic. It's an earthy, dark brown with a yellow-green tinge to it. We suspect it probably looks more impressive in sunlight, and it's unlike most browns we've ever seen. It's sure to garner attention in any parking lot stuffed with black, silver and white luxury cars. It's matched with sand-colored ultrasuede inserts and bronze-threaded carbon fiber trim on the interior that look sumptuous. Each also comes with carbon fiber exterior trim, red brake calipers, and the CTS-V adds the performance data recorder and Luxury Package. The name really is strange, though. Cadillac says, "The special-edition variants are named in tribute to Cadillac V-Series' time spent at the pinnacle of luxury high-performance." So it seems the thinking was that these cars are up on a pedestal compared with other performance luxury cars. But even in that sentence from Cadillac, there's a word that would be better and more recognizable for excellence: pinnacle. We can think of other great words for marking the peak or the top of performance and luxury, words such as "apex" or "climax." Well, maybe not that one. One of the big appeals of these cars is that there won't be many of them. There will only be 300 built, and that's the total between the ATS-V coupe and CTS-V sedan. The final total for each model will be determined by orders. Ordering opens up on the first week of November, with production coming at the end of that month. The cars will only be available to buyers in the U.S., Canada and the Middle East. There are significant price differences between the two cars. The ATS-V coupe starts at $77,090, while the CTS-V starts at $102,590. That puts the ATS-V at roughly $10,000 more than a base model, and the CTS-V at roughly $12,000 more than its base model. Related Video: Featured Gallery 2019 Cadillac ATS-V and CTS-V Pedestal Edition View 9 Photos Image Credit: Cadillac Cadillac Coupe Luxury Performance Sedan cadillac ats-v

Cadillac will build a Tesla fighter, sources say, as GM's leading EV brand

WASHINGTON — Cadillac is expected to become General Motors' lead electric vehicle brand as the largest U.S. automaker gears up to introduce a new model under that luxury marquee to challenge Tesla, two people briefed on the matter said Thursday. GM is set to announce Friday as part of an investor update that a Cadillac will be the first vehicle based on its forthcoming "BEV3" platform, the people said. The vehicle platform is the basis for vehicle underpinnings, including the battery system and other structural and mechanical parts. GM is not expected to disclose on Friday additional details, including precisely when the Cadillac EV will be built, whether it will be a crossover or sedan, or where it will be assembled, the sources said. A GM spokesman declined to comment. GM had previously focused on making electric vehicles under its mass market Chevrolet brand, including its plug-in Chevrolet Volt and battery electric Bolt. GM announced last year it was ending production of the plug-in Volt as well as a low-selling plug-in Cadillac CT6, even as it moved to boost EV spending. GM said in November as part of its restructuring efforts it was doubling resources for electric and autonomous vehicle programs over the next two years. Last month, two Ohio senators asked GM to commit to building all future electric vehicles for U.S. buyers within the country. GM said in 2017 it planned by 2021 to introduce a new dedicated flexible electric vehicle architecture and an advanced battery system to support the development of at least 20 new models in the United States and China. GM said in 2017 that a new electric vehicle platform in 2021 will serve as a base for at least nine derivatives, ranging from a compact crossover to a large seven-passenger luxury sports utility vehicle and a large commercial van. Johan de Nysschen, who was then Cadillac's president, told Reuters at the Detroit Auto Show in January 2018 the luxury brand will play a "central role" in GM's electrification strategy, including China. He added that Cadillac would be "at the forefront" of rolling out new electric vehicles in the United States and China. He left GM in April. This week, GM said Cadillac sales in China rose 17.2 percent in 2018, surpassing 200,000 units for the first time. GM Chief Executive Mary Barra has said that GM aims to sell 1 million electric vehicles a year by 2026, many of them in China, which has set strict production quotas on such vehicles.

Cadillac explains origins of Lyriq EV name

We feel for Cadillac, a brand we're inclined to dub the Alex Rodriguez of the automotive world — so much obvious talent, its gifts warped by repeated questionable moves and an inability to conclusively close the deal on The Big Stage. And as with Rodriguez, the expectations are so high at the same time the disappointment is so entrenched that Cadillac gets no benefits of any doubts, the commentariat ruthless with criticism for anything less than an out-of-the-park home run. This latest news, like the Newton-meter torque-based naming scheme initiated earlier this year, likely won't help. GM Authority asked Cadillac about the origin of the Lyriq name for the coming battery-electric crossover. Global head of brand strategy Phil Dauchy explained three threads that went into the new moniker. In no particular order, one thread is that "Cadillac," according to Dauchy, gets more mentions in song lyrics than any other brand, including non-automotive brands. The Music Lyrics Database, while not exhaustive, supports the case: Cadillac has 31 pages of lyric mentions among bands from Rancid to Weird Al Yankovic, beating every other brand we could think of. So ... lyrics into Lyriq. The second thread is rolled up with Cadillac's move to proper names instead of alphanumerics for the sedan and crossover lines, all of those names to end in "iq," as well as the push into electric vehicles. Dauchy told GMA the nomenclature overhaul and the two-letter suffix "[signal] that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine." He's bullish on swaying the public with the product, adding, "When you see [the Cadillac Celestiq], its size, presence and scale all connote the emotion associated with the name." The final thread that went into the Lyriq name the alliteration of brand and model names. As GMA phrased it, perhaps unsettlingly, "With Cadillac and the model name both ending in an 'ick' sound, these names roll off the tongue quite well." This brings up a question raised in a number of comments about the Lyriq, which asks whether the last syllable is pronounced "ick" or "eek." Until now, I've pronounced the coming crossover with an "eek" at the end. "Lyr-eek" strikes me as more luxurious, and "Celest-eek" sounds better to me than "Celest-ick," that latter model being the flagship EV that follows the Lyriq. Of course, it also makes me wonder if I've been pronouncing "Cadillac" correctly.