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Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

2020 Cadillac XT5 light refresh shown in China ahead of U.S. reveal

We spied the lightly refreshed 2020 Cadillac XT5 not too long ago, but now we have official photos via China. Cadillac decided to reveal the mid-cycle refresh of its crossover on that side of the world, so the vehicle you're looking at here is a China-spec XT5. While this may be the case, many of the details unmasked about the vehicle will likely be seen here, too. Cadillac told us it will be able to confirm U.S. specifics in the near future. You may be wondering, what's different? Truthfully, there isn't much to the mid-cycle update from a visual perspective. The grille has been swapped for one that better matches all the other grilles in Cadillac's newest crossovers like the XT4 and XT6. Cadillac of China didn't include any photos of the rear for this light reveal. There are significant updates in other places, though. At least in China, Cadillac is giving the XT5 its new 2.0-liter turbocharged four-cylinder engine we first saw in the XT4. That engine produces a refined 237 horsepower and 258 pound-feet of torque. We can't say whether the crossover will or won't keep the 3.6-liter V6 option in the states, but adding the boosted motor won't come as a surprise. Along for the ride is GM's nine-speed automatic transmission that is paired to that four-cylinder. The interior looks largely the same, save for the addition of Cadillac's rotary knob to control the infotainment system. This follows suit with other newly-released Cadillacs that allow you to control the system with both the knob and the touchscreen. Another notable interior upgrade is the addition of the rearview mirror camera. Cadillac is clearly set on integrating this technology onto every car it makes, and we certainly don't have any qualms with that. One bit of tech that wouldn't be included for China but may present itself for the U.S. model is Super Cruise. We've been told to expect the driver assistance system to spread throughout the manufacturer's lineup, and the XT5 seems a perfect candidate for the tech. Watch out for more details and photos coming soon for the 2020 XT5, as Cadillac will be sharing more specifics on the U.S. version in due time.

Cadillac: The standard of what?

Cadillac's tagline "Standard of the World" goes back to 1908 when it won the Dewar Trophy. While you might think that the moniker and the trophy have something to do with a feat of racing and daring-do against a cadre of British, French, and German marques, it's nothing of the sort. Rather, Cadillac achieved the trophy because of interchangeable parts. The parts they were producing back then were so well-made that Henry Leland, who established Cadillac, was able to disassemble three Model Ks, mix up the parts, and then put together three functioning cars. This amazed the Brits who handed him the trophy, and the "Standard of the World" was born. During the past several months, Cadillac has been producing news releases that would seem as though the company is the Standard of the World: "Cadillac Global Sales Rise 44.2 percent in January ... 18 percent in February ... 22.1 percent in March. . .40.9 percent in April ... 33.8 percent in May ... 7.2 percent in June." Like the Dewar Trophy being about manufacturing not performance, things are not necessarily what they seem. That is, Cadillac's growth is predicated on performance in China, not in the US. Through June, its China sales are 80,357 vehicles for the first five months of 2017, versus 72,073 in the US. The China number is a 75.4-percent year-over-year increase while the US number is a 1.6-percent decrease. For the entire globe, Cadillac has sold 164,174 vehicles. Of them, 65,250 were the XT5. That was followed by the ATS, at 34,277 units. In the US, the XT5 is doing reasonably well, as it has moved 29,798 units during the first six months. The ATS, conversely, is doing not particularly well, as it is down 26.2 percent with sales at just 7,209 for the year so far. To put that into some sort of context, know that Cadillac has sold 7,370 copies of the generally derided XTS, which is down 24.7 percent. The CTS is down 36 percent at 5,059 units, and the only other car in the lineup (we'll pretend that the ELR doesn't exist anymore and it shortly won't), the CT6 sedan, is up 172.7 percent – but they have sold only 5,397 CT6s. While Caddy talks a good game about competing with the likes of the BMW 5 Series and the Mercedes E-Class, know that those two sedans have been sold 17,036 and 20,783 times this year in the US respectively. So what is Cadillac chief Johan de Nysschen to do? According to Reuters, it is to cull the lineup.