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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

Cadillac vehicles to go electric by 2030, will get real names

DETROIT — The head of General Motors' Cadillac luxury brand said on Thursday that a majority, and possibly all, of the brand's models would be electric vehicles by 2030. Cadillac President Steve Carlisle also said Cadillac was on track for "low double-digit" sales growth in China in 2019, despite a drop in overall sales in the world's largest vehicle market. Retail Cadillac sales in the United States were on track this year for their first increase since 2013, Carlisle said. Cadillac has previously signaled a move toward electric models. Carlisle also confirmed Cadillac would offer a large electric sports-utility vehicle (SUV) similar to the Escalade and that it could continue to sell internal combustion models alongside electric vehicles, depending on consumer demand. GM expects to begin production of the large Cadillac electric SUV in late 2023 at its Detroit-Hamtramck plant as part of a planned $3 billion overhaul of the factory, sources have previously told Reuters. GM's luxury brand also plans to introduce a compact electric SUV in China in 2022, with a companion model slated to go into production in the United States in late 2023, suppliers said. Cadillac showed a concept for a midsized electric SUV earlier this year. The division will use names for its future electric models, moving away from number and letter names such as CT6 or XT5. "Escalade is an awesome name," Carlisle said. Cadillac will refresh its existing gasoline-powered models one more time over the next decade and then focus on the electric models, he said. "None of us knows how quickly the transition will take place," to a fully electric lineup, Carlisle said. A key challenge for electric vehicles is driving range and Carlisle said Cadillacs will need a range of 300 miles to be competitive. Eventually, he said, "you need to be at 400 miles" with charging times in minutes. Cadillac also will expand the number of models equipped with GM's Super Cruise semi-automated driving system, Carlisle said. GM executives have previously suggested that a more advanced version of Super Cruise was in the works. Earnings/Financials Green Cadillac Electric Luxury

GM won't really kill off the Chevy Volt and Cadillac CT6, will it?

General Motors is apparently considering killing off six slow-selling models by 2020, according to Reuters. But is that really likely? The news is mentioned in a story where UAW president Dennis Williams notes that slumping US car sales could threaten jobs at low-volume factories. Still, we're skeptical that GM is really serious about killing those cars. Reuters specifically calls out the Buick LaCrosse, Cadillac CT6, Cadillac XTS, Chevrolet Impala, Chevrolet Sonic, and the Chevrolet Volt. Most of these have been redesigned or refreshed within the past few model years. Four - the LaCrosse, Impala, CT6, and Volt - are built in the Hamtramck factory in Detroit. That plant has made only 35,000 cars this year - down 32 percent from 2016. A typical GM plant builds 200,000-300,000 vehicles a year. Of all the cars Williams listed, killing the XTS, Impala, and Sonic make the most sense. They're older and don't sell particularly well. On the other hand, axing the other three seems like an odd move. It would leave Buick and Cadillac without flagship sedans, at least until the rumored Cadillac CT8 arrives. The CT6 was a big investment for GM and backing out after just a few years would be a huge loss. It also uses GM's latest and best materials and technology, making us even more skeptical. The Volt is a hugely important car for Chevrolet, and supplementing it with a crossover makes more sense than replacing it with one. Offering one model with a range of powertrain variants like the Hyundai Ioniq and Toyota Prius might be another route GM could take. All six of these vehicles are sedans, Yes, crossover sales are booming, but there's still a huge market for cars. Backing away from these would be essentially giving up sales to competitors from around the globe. The UAW might simply be publicly pushing GM to move crossover production to Hamtramck to avoid closing the plant and laying off workers. Sales of passenger cars are down across both GM and the industry. Consolidating production in other plants and closing Hamtramck rather than having a single facility focus on sedans might make more sense from a business perspective. GM is also trying to reduce its unsold inventory, meaning current production may be slowed or halted while current cars move into customer hands. There's a lot of politics that goes into building a car. GM wants to do what makes the most sense from a business perspective, while the UAW doesn't workers to lose their jobs when a factory closes.