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Cadillac prices the 2020 XT6 crossover from $53,690

Cadillac has announced official pricing for its new XT6 crossover, built in Tennessee. The three-row XT6, Cadillac's first big crossover, starts from $53,690 when it goes on sale later this spring. For that, Cadillac offers the "Premium Luxury" trim level model with front-wheel drive; AWD is optional. Above the Premium Luxury is the XT6 Sport, which comes standard with AWD and starts from $58,090. Both prices include destination charges. The sole engine at this point is the 3.6-liter naturally aspirated V6, which produces 310 horsepower and 271 lb-ft of torque; the transmission is a nine-speed automatic. The Premium Luxury and Sport differ visually, with the former offering more chrome and wood, while the latter has blacked-out trim in place of chrome and carbon trim instead of cabin wood. The wheel design is different between the trim levels, and the Premium Luxury has red taillights while the Sport version has clear tails. The Sport model has continuously adjustable shock absorbers. Both models have seven airbags as standard, as well as an HD rear camera, forward collision alert, automatic emergency braking and front pedestrian braking, front and rear park assist, lane change and blind spot alert, lane keeping assist and lane departure warning and rear cross traffic alert. The lighting is LED front and rear; inside, a heated steering wheel is standard, as is a power folding third-row seat and a remotely folding second-row seat. Seven-passenger seating is standard, and a six-passenger setup is optional with captain's chairs for the second row. There are option packages such as the Enhanced Visibility and Technology Package, which adds an eight-inch gauge cluster display and an HUD, both in color, HD surround vision with recording, and automatic parking assist with braking. The Driver Assist package adds adaptive cruise and enhanced AEB, and one can also specify night vision. The XT6 charges phones wirelessly and is Apple CarPlay and Android Auto compatible as standard. It also has a 4G LTE Wi-Fi hotspot with 3GB or three months' worth of data thrown in, and phones are paired via NFC. Cadillac is taking orders for the XT6 starting in March.

Cadillac expects major growth in China

The US sales issues facing Cadillac are not being paralleled in the People's Republic of China, as a new report from Automotive News indicates the US luxury maker should see its sales increase by as much as 40 percent.
The report cites Cadillac's own forecasts, which put its 2014 sales in the PRC at 70,000 units after cresting 45,000 vehicles at the end of August. Provided the sales pace holds true through 2015, the brand would hit its new 100,000-unit sales goal, AN reports.
"We're very optimistic about the luxury market, we believe that the luxury market by 2016 here will become the largest luxury market in the world, surpassing even the size of luxury in Europe," GM China President Matthew Tsien told AN. "With [Cadillac president] Johan [de Nysschen], we have somebody that really is an executive that understands luxury, but he also is very, very keen on understanding what do we need here in China for Cadillac to be successful."

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.