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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Cadillac teases CT4 and CT5 V-Series Blackwing steering wheel

There's quite a bit that we know about the upcoming Cadillac V-Series Blackwing models. Thanks to spy shooters and prototypes, we've seen the CT4-V and CT5-V Blackwing out and about testing on public roads, which means we've seen the bronze wheels in staggered sizes. We've been told they will offer proper manual transmissions, and we know they will lap a race track quicker than the ATS-V and CTS-V they replace. And now we know what their steering wheels will look like. It's not much to base an entire teaser on, but there are a few interesting tidbits we can glean from Caddy's first official Blackwing tease. First, the wheel itself. It's leather wrapped (not Alcantra, at least on this example), it looks to have meaty bulges where you'll want to grip it, it has a red strip at the top to help locate straight ahead while driving aggressively, and it has a carbon fiber V-shaped spoke at the bottom. Finally, we see a prominent silver button labeled "V" on the left side that will allow drivers to quickly access V-Mode. To the right will be buttons for the Performance Traction Management system. Judging by the fuzzy background behind the wheel that shows some sort of digital gauge cluster, it seems that Cadillac may be aiming for a 200-mile-per-hour top speed for the CT5-V. That's not a stretch, as the last-generation CTS-V could hit that speed, too. Cadillac smartly took this shot in a way that blurs the center console, which means there's plenty more time to speculate on the transmission choices. Cadillac says the V-Series Blackwing models will be ready in time for the summer of 2021. Stay tuned. Related Video:  

Chip Foose is bringing life to a Cadillac sketch from 1935

General Motors, automotive home of Harley Earl, was a pioneer in the early days of car design. But for as many wild concept cars and even production cars as the company's studio created, there were still many that never got off the paper. Chip Foose is working to change the fate of one of those designs. According to Foose Design, Chip Foose's latest project is based on a sketch from 1935. Car dealer Wes Rydell and his wife Vivian commissioned a custom Cadillac coupe that was sketched out by GM designer Art Ross. It would take an existing Cadillac sedan, shorten it, lower it and give it a removable hardtop. The drawing is as far as the project got. Now Chip Foose is working on realizing the design in real life using a 1939 Cadillac Series 60 Sedan. He plans to follow the initial design brief, but with his own unique touches. He has also named the project "Madam X" in honor of what Harley Earl would call client projects. It is scheduled to be finished and ready for unveiling at the end of the summer. Foose is a well-known designer who has won some of America's most prestigious custom car awards such as the Ridler Award and designed vehicles for the TV show Overhaulin'. The final product should be quite a striking machine. You can see how it's coming along, as well as Foose's sketch of what the car will finally look like, in the gallery above. Related Video: Featured Gallery 1939 Cadillac Series 60 by Chip Foose View 13 Photos Image Credit: Foose Design, Inc. Auto News Celebrities Design/Style Cadillac Classics chip foose overhaulin