2017 Cadillac Escalade Platinum Edition on 2040-cars

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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Cadillac Celestiq and Honda Civic Type R revealed | Autoblog Podcast #740

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder. They kick things off by talking about the latest vehicle reveals, specifically the Cadillac Celestiq show car and the 2023 Honda Civic Type R. They discuss Chevy's move to offer incentives to help prevent customers from flipping the new Corvette Z06. Greg has spent time behind the wheel of the 2022 Range Rover First Edition, while John has been driving the 2023 Genesis GV60 Performance. From the mailbag, a listener is looking to replace a 2003 Subaru Forester with something that can hold three dog crates and gets decent fuel economy. Another listener asks whether to keep a 2008 Porsche 911 Turbo or replace it with a 992-generation 911 for which he is awaiting an allocation. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #740 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cadillac Celestiq show car revealed 2023 Honda Civic Type R revealed Chevy offers incentives to prevent Corvette Z06 flipping Cars we're driving 2023 Genesis GV60 Performance 2022 Land Rover Range Rover First Edition Spend My Money: Replacing a 2003 Subaru Forester Spend My Money Update: New or 2008 Porsche 911? Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

2020 Cadillac CT4 revealed in non-V form

We got our first look at the 2020 Cadillac CT4 when its V variant made its debut a few months ago. Now the company is officially showing off the regular CT4 luxury sport sedans. They actually don't look all that different from the V, though - especially the CT4 Sport trim. The Luxury and Premium Luxury trims are distinguished by less aggressive ground effects and a grille studded with chrome pieces shaped like the Cadillac logo. The interior is similar, too, complete with an 8-inch touchscreen. Super Cruise will be made available on the CT4 later in 2020, including on the V model. Really, the big news is the powertrain as V6 engines have been dropped entirely from Cadillac's compact sedan. The base CT4 engine available in Sport or Luxury trim cars is a turbocharged 2.0-liter four-cylinder making 237 horsepower and 258 pound-feet of torque. Coupled to either rear- or all-wheel drive, it features cylinder deactivation and an eight-speed automatic transmission. Unlike in the old ATS, a manual transmission is not available. One notable mechanical difference between trims is the Sport trim gets standard Brembo brakes. Moving up from the 2.0-liter engine is the turbocharged 2.7-liter four-cylinder introduced on the CT4-V. Available on the Premium Luxury trims, its output is downgraded to 309 hp and 348 lb-ft of torque from the CT4-V's output of 325 hp and 380 lb-ft. It too has cylinder deactivation and can be had with either rear- or all-wheel drive. The only transmission offered is a 10-speed automatic. The V model also gets Brembo brake upgrades, and with rear-wheel drive includes Cadillac's magnetically controlled adaptive suspension. Cadillac will start taking orders for the CT4 later this year, but pricing has not been announced yet.