2016 Cadillac Escalade Luxury on 2040-cars

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GM CEO Barra says 'we are selling every truck we can build'

DETROIT — General Motors Chief Executive Mary Barra said on Monday the automaker is "selling every truck we can build" and expanding North American truck-building capacity, even as U.S. gasoline prices hit record highs. Barra made her comments during the automaker's annual shareholder meeting. GM is pursuing a two-track strategy: Investing heavily in electric vehicles for North America, China and other markets, and funding those investments by trying to maximize profits from its North American combustion pickup truck and large SUV lineups. Barra said GM is planning higher-priced versions of its Silverado large pickup and its large SUV models. GM and its Detroit rivals Ford Motor Co and Stellantis NV rely heavily on sales of large pickup trucks and SUVs for global profits. High U.S. gasoline prices in the past have undermined consumer demand for relatively inefficient models. Nominal pump prices hit an average of above $5 a gallon for the first time ever last week, the federal government said Friday. GM is ramping up production of EVs. Barra said the Cadillac Lyriq electric sport utility is sold out through 2023. In response to shareholder questions, Barra said the "clear priority" for using cash generated by its operations is to "accelerate our EV plans." She did not rule out share buybacks or other approaches to returning cash to shareholders. GM still expects to increase production this year by 25-30%, despite continuing pressure on semiconductor supplies globally. Barra said GM is working to redesign vehicles to reduce the number of processors required by 95%. Barra serves as GM's board chair and CEO. GM shareholders overwhelmingly rejected a proposal to separate those roles.

Cadillac ATS and CTS get blacked-out treatments

Some still think of gallons of chrome when Cadillac comes to mind, and some of the automaker's models still take the blinged-out approach (we're looking at you, Escalade). But for those whose impression of the America luxury marque's is about more than brightwork, Caddy has announced a new Black Chrome package. Available for the ATS coupe, ATS sedan, and CTS sedan, the optional package, as you might have guessed, applies dark chrome to the outside of the vehicle. On the ATS, that includes the front grilles (upper and lower) and rear trim, as well as body-colored door handles, gloss black window moldings, and dark-finish 18-inch alloys. Buyers can choose to apply the package to the Luxury or Premium trim, with the 2.0-liter turbo or 3.6-liter V6, in rear- or all-wheel drive, with four exterior paint choices, any interior available, and in two- or four-door bodystyles. The package goes for $795 on the sedan and $595 for the coupe. The package costs a little more for the CTS but includes a bit less trim, limited to the grille and those same 18-inch alloys. It can still be paired to the 2.0 turbo or 3.6-liter V6 in rear- or all-wheel drive, with three exterior tints and a limited selection of interior treatments. Pricing here starts at $1,295 with the Luxury trim, or $1,095 in either Performance or Premium spec. Those looking for a shinier treatment, however, need not apply. Related Video: Cadillac Introduces Black Chrome Package for ATS and CTS ENHANCES ENGAGING PERFORMANCE, STRIKING DESIGN 2016-03-14 Cadillac today introduced the Black Chrome Package for Cadillac ATS Sedan and Coupe and Cadillac CTS Sedan. The package further enhances the engaging performance and the striking design of the ATS, a Consumer Guide Best Buy for three years in a row, and the CTS, named one of Car and Driver's 10Best for three years in a row. The Black Chrome Package is available now to order at local Cadillac dealerships or through the Build Your Own tool on the Cadillac.com website. For additional information, customers can call Cadillac Customer Experience at 1-800-458-8006.

Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.