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Almost half of US Cadillac dealers say no to ELR plug-in hybrid
Wed, Feb 19 2014If you've got $75,995 (or so) burning a hole in your pocket and a hankering for the new Cadillac ELR, you'd better call your local dealer before you burn up shoe leather and gasoline to head down there. According to a report on Edmunds, only about 56 percent of the brand's 940 dealers have signed up to carry the premium plug-in hybrid. As much as we'd like to see the more affluent among us driving on electricity, we can certainly understand the dealers' apparent lack of enthusiasm. The article cites costs of up to $15,000 for tools and training to sell the ELR. Show floor real estate is another consideration for dealers who aren't enthusiastic about sacrificing space for a for a vehicle with initial sales – just 46 units nationwide in the first two months, but that volume is expected to increase – that are as mediocre as our first drive impressions. Still, for those locations that co-habitate with Chevrolet dealers who already participate in the Volt program, the extra expenditure shouldn't be too onerous. The two vehicles share the same basic electro-mechanical drivetrain, so those dealerships should have most of the needed infrastructure already in place. The bulk of ELR sales, according to Cadillac's global marketing director Jim Vurpillat, are expected to be in along the coasts, in places like California, Miami and New York. Featured Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Edmunds Green Cadillac Electric cadillac elr
Crowd lifts Cadillac to free pedestrian after two vehicles barrel toward him
Wed, May 17 2017An elderly Missourian is lucky to be alive today after a car that had pinned him to the ground was lifted off him by witnesses. According to WDAF, Orlando Gentry and Troy Robertson were working at a Kansas City, Mo., clothing store when a stolen minivan careened through a red light at 35th and Prospect and was immediately T-boned by a woman driving a gold Cadillac. The impact drove both vehicles up onto the sidewalk at the corner, side by side, directly at pedestrian Carlos Green. "We was out here with our kids, and we was at work, and the next thing we heard was a boom!" Gentry told WDAF. "Man, those cars came out of nowhere, and Carlos was just helpless," Robertson said. Gentry tried to escape but was caught between the vehicles and pinned beneath the Caddy. Then a light pole punctuated the crash by falling on top of the Caddy - and almost on top of Carlos Green. "Yeah, he tried to jump out of the way, but he just got pinned underneath the Cadillac. He definitely hurt his right leg. When I saw all that, I screamed, 'Somebody help me help get this car off Carlos,'" Robertson said. He, Gentry and passersby lifted the heavy Caddy off Green so he could crawl free. Thankfully, Green wasn't seriously injured. He was discharged from an area hospital bruised, with one leg in a cast, but ultimately healthy. The woman driving the Cadillac was unhurt, but the two men driving the minivan ran off during the confusion. Kansas City police are looking for the escaped car thieves. This is the second time in as many weeks that people banded together to lift a car off someone. On May 9 in Philadelphia, a group of good Samaritans lifted an SUV off a little girl who had been run down and pinned beneath an SUV tire. Related Video:
Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]
Thu, Mar 27 2014If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.