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Why does this Cadillac fob seem to be for a mid-engine roadster?

Is GM bringing back its Caddied-up Corvette sibling, the Cadillac XLR — only this time based on the mid-engine Corvette? That's the question posed by photos of a wedge-shaped Cadillac key fob someone provided to The Drive. The buttons show a trunk — and also a frunk. So, mid-engine, unless the fob goes with an EV that has its motors and other electrical bits scattered to the wheels and elsewhere. Also, there's a button to operate a droptop. And the car profile on the fob is Corvette-like. All of which makes for some pretty great speculation. Except that Cadillac's way back from the failures of its sedan-centric lineup was thought to be through SUVs such as the new XT4 compact crossover, the XT5 and the somewhere-in-testing three-row XT6. Plus, the XLR, which was produced between 2003 and 2009, hit its sales peak in 2005 of just 3,730 cars, or about one-tenth the sales volume of the Corvette. So it's hard to imagine there's a vast untapped market out there for the luxury roadster — plus the XLR's demographic of well-to-do grandpas is dying off, or at least thinks it is. So a resurrected XLR would seem to be an unlikely savior. A lot's happening with GM's luxury brand — the debut of the XT4 at long last, a new boss, a thinning of the sedan herd but expansion of the V's, a backtrack to Detroit after its New York sojourn, the cash-cow Escalade under direct assault from the fine new Lincoln Navigator, and the impressive performance of its Super Cruise technology. But an XLR? So what is this fob's story? The Drive speculates it's a universal test fob and the buttons don't necessarily mean a thing, or that somebody stuck a Caddy emblem on it just to yank our chains. Who's to say. What would you like it to mean? Related Video:

This 1969 Ford F-100 has a Cadillac CTS-V engine lurking underhood

Something always feels just a little taboo when someone builds a custom and then slots in a powertrain from a rival automaker. That's exactly the case with this modded 1969 Ford F-100 boasting a highly tuned LSA supercharged V8 like from the second-gen Cadillac CTS-V. However, with a claimed 800 horsepower on tap thanks in part to running an estimated 20 pounds of boost, it's easy to get over any bad feelings. Built by Tommy Pike Customs in South Carolina, the truck tries to keep the exterior looking somewhat stock. Although, the jade green and satin gold paint, Quaker State logo, lowered suspension and black wheels immediately suggest something is up. Once the F-100 starts up with its menacing growl, absolutely any doubts of this beast being unaltered are immediately gone. Not so obvious are some tweaks to actually help put all that power down, including disc brakes and independent suspension setups at the front and rear. The video gives some glimpses at a few of Pike's other creations, but the real star here is definitely his mean, green Ford.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.