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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Diesel engine will be a no-cost option on 2021 Cadillac Escalade

Pricing for the redesigned 2021 Cadillac Escalade was revealed yesterday, with the various trim levels ranging from $77,490 to $101,290 including $1,295 destination. And while we also learned that all-wheel drive will be a $3,000 option, what's surprising is that the optional 3.0-liter inline-six diesel engine will cost $0, this according to official pricing info released by Cadillac. The diesel is one of two engine choices for the new 2021 Escalade, the other being a 6.2-liter V8. The engine also is coming to the 2021 Chevrolet and GMC full-size SUVs, but it's not yet known what the upcharge will be there, if any. Already, the 3.0-liter I6 diesel is offered in the Chevy Silverado and GMC Sierra 1500 pickups, where it is currently a $2,500 option over the 6.2-liter V8. The Duramax inline-six turbodiesel is an aluminum-block design with dual overhead camshafts and a single, variable-geometry turbocharger. Cadillac quotes preliminary outputs of 277 horsepower and 460 lb-ft of torque. The 6.2-liter V8, meanwhile, musters 420 horses and the same torque output. The primary draw for the diesel is expected to be fuel economy. EPA estimates for the diesel engine in the Escalade (and in the GMC and Chevrolet full-size utes) have not yet been released. But in the pickup trucks, the engine returns 23 city/33 highway miles per gallon with rear-wheel drive and 23/29 mpg with four-wheel drive. The 2021 Cadillac Escalade had been scheduled to reach dealerships this summer, but it's not known whether that date might slip due to the current shutdown at GM's assembly plants. Related Video:

C8s, V8s and the 2022 Car, Truck and Utility of the Year | Autoblog podcast #712

This episode of the Autoblog Podcast features Editor-in-Chief Greg Migliore and Associate Editor Byron Hurd. They kick off with an overview of the 2022 North American Car, Truck and Utility of the Year award winners (spoiler: Ford did well). After that, they talk about GM's electric pickup strategy and whether a premium electric pickup from Cadillac makes sense. Then, they pivot to Mitsubishi and the future of the Ralliart nameplate. Will we ever get a fun, inexpensive enthusiast car from the Japanese automaker again? Then it's on to what Byron's had in the driveway for the past couple weeks, including a 2022 Chevy Corvette and a 2022 Jeep Wrangler Rubicon 392 Xtreme Recon. Plus, he talks about putting some new snow tires on his personal Jeep Wrangler for evaluation in Michigan winter.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #712 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News: 2022 North American Car, Truck and Utility of the Year winners Should Cadillac build an electric pickup truck? The future of Mitsubishi and Ralliart What we're driving: 2022 Chevrolet Corvette 2022 Jeep Wrangler Rubicon 392 Xtreme Recon Snow tires! Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: