2012 Cadillac Escalade Awd Luxury-edition(ext Crew Cab ) on 2040-cars

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Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?

Cadillac Lyriq infotainment system will be 33 inches of something totally new

It’s screen day! Mercedes was first up with the EQS screen. Now, Cadillac just dropped more information on the massive infotainment screen going in its upcoming Lyriq EV, and the details are intriguing.  GM asked for some rather nontraditional help when designing and developing the LyriqÂ’s infotainment system. Both Territory Studio and Rightpoint were brought in to help Cadillac put something together that is hopefully nothing like the disaster that CUE was. The 33-inch LED screen spanning the width of the dash gave them plenty of real estate to get creative. Territory Studios is a global (originated in London) creative agency known for its expertise in user interface design, and itÂ’s worked on a number of video games, too. Rightpoint is a digital consultancy company that does a whole lot of everything in the digital world. Cadillac says the two companies were “focused on artfully integrating aesthetics, purpose and technology.” We wonÂ’t know how successful they were until we give it a shot, but Cadillac emphasizes that itÂ’s trying a fresh perspective for what an infotainment systemÂ’s user interface should be. Customizability and flexibility are two elements Cadillac is highlighting. There will supposedly be display themes “to fit the driverÂ’s mood and personality.”  The short 25-second video clip above preview shows a scaled-back and simple interface with a bottom row of essential function buttons. A menu list appears above this, and while there are likely many color themes available, the one shown is mostly dark with blues and blacks dominating the screen. One icon weÂ’ll point out is the colorful Google Maps icon in the menu list. Will Cadillac actually use Google Maps as the navigation system from the factory in the Lyriq? Perhaps. It tends to be exponentially better than any manufacturer-designed navigation system. Cadillac says more in-depth info will be available on January 12, so check back for a deeper dive then. You can peruse photos of the car getting this infotainment system below. Cadillac Lyriq View 8 Photos

Opel pulls out of Russia, GM to focus on Cadillac, 'iconic' Chevys

General Motors is going to realign its priorities in the struggling Russian marketplace, withdrawing its Opel brand and pulling out mainstream Chevrolet models. Instead, the General will take aim at Russia's well-established oligarchy, pushing Cadillac as well as "iconic" Chevrolet models, like the Corvette, Camaro and Tahoe. "This change in our business model in Russia is part of our global strategy to ensure long-term sustainability in markets where we operate," GM president Dan Ammann said in a statement. "This decision avoids significant investment into a market that has very challenging long-term prospects." Russian customers interested in an Opel or mainstream Chevys like the Spark, Aveo (the US market Sonic), Cobalt (shown above), Cruze, Orlando and the like have until December to snap up a car before the brands are pulled. "We do not have the appropriate localization level for important vehicles built in Russia and the market environment does not justify a major investment to further localize." Opel Group CEO Karl-Thomas Neumann said. GM will continue to offer service to customers in Russia. "We can assure our customers that we will continue to provide warranty, parts and services for their Chevrolet and Opel vehicles," Neumann said. Beyond realigning its brands in Russia, GM also announced that it would also be idling the company's factory in the country's second-largest city, St. Petersburg. This is the second time the St. Petersburg factory has been in the news – GM announced that it'd be idled for roughly two months back in February. Scroll down for the official press release from GM. GM to Change Business Model in Russia 2015-03-18 Focus on Cadillac and iconic Chevrolet vehicles Wind down Opel brand and sale of mainstream Chevrolet cars Idle GM Auto manufacturing facility in St. Petersburg Part of GM's strategy to ensure long-term sustainability in global markets DETROIT – General Motors today announced plans to change its business model in Russia. GM will focus on the premium segment of the Russian market with Cadillac and U.S.-built iconic Chevrolet products such as the Corvette, Camaro and Tahoe. The Chevrolet brand will minimize its presence in Russia and the Opel brand will leave the market by December 2015. "This change in our business model in Russia is part of our global strategy to ensure long-term sustainability in markets where we operate," said GM President Dan Ammann.