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Cadillac ATS Coupe headed for Detroit reveal

Cadillac wouldn't be Cadillac without its two-door models. But the XLR has been discontinued for over four years now, the Elmiraj concept may never see production and the future of the CTS Coupe is still up in the air. That leaves just the ELR, which may not be conventional enough for traditional Cadillac coupe buyers. Fortunately a new coupe is coming along to fill the void.
According to Edmunds, Cadillac will reveal the new ATS coupe just a couple of months from now at the Detroit Auto Show. Expected to mechanically mirror the existing ATS sedan, the new coupe will also more conventionally resemble its four-door counterpart than the CTS, whose coupe version was distinguished by a rakishly sloping roofline.
Expect the same choice of engines to carry over, with a 2.5-liter four serving as the base engine, and both a 2.0-liter turbo four and a 3.6-liter V6 offering more power for those looking for that extra bit of oomph. Following the Detroit reveal, sources anticipate the ATS coupe to go on sale next summer.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

2020 Cadillac XT6 fuel economy announced

Thanks to the EPA's fuel economy website, we finally know how frugal the 2020 Cadillac XT6, the brand's first three-row crossover, is with gasoline. The most efficient is the front-wheel-drive version, getting 18 mpg in the city, 25 on the highway and 20 in combined driving. The all-wheel-drive XT6 is just barely behind it with 17 mpg in town, 24 on the highway, and 20 combined. Both versions share the same 3.6-liter V6 with 310 horsepower and 271 pound-feet of torque and the same nine-speed automatic transmission. These numbers put the Cadillac XT6 very much on par with the competition. Both the four-cylinder and V6 versions of the Audi Q7 get 21 mpg combined, just beating the XT6, and both feature standard all-wheel drive. The Q7 with an inline-four makes less power at 255 horses while matching the XT6's torque at 273 pound-feet. The V6's 329 horsepower and 325 pound-feet beat the Caddy, though. Both Audi and Cadillac have almost the same starting price at about $53,000. Every version of the Acura MDX tops the XT6, including the least-efficient MDX A-Spec, which manages 21 mpg in combined driving. The non-A-Spec all-wheel-drive model gets 22 mpg combined, and the front-drive MDX hits 23 mpg. But the best is the Sport Hybrid that delivers 27 mpg combined. All of the non-hybrid MDXs are less powerful and less torquey than the Cadillac, though, at 290 horsepower and 267 pound-feet of torque. The Sport Hybrid is a bit more powerful and torquey than the Cadillac with 321 horsepower and 289 pound-feet of torque. The Acura does start at a lower price of just over $45,000. The XT6 does beat one of its three-row crossover rivals, though. Its 20 mpg combined rating is comfortably ahead of the Mercedes-Benz GLS-Class's most efficient V6 version at just 18 mpg. But the Mercedes also delivers 362 horsepower and 369 pound-feet of torque, and there are even more powerful, but less efficient, V8s on offer. The Mercedes is much more expensive than the Cadillac with a base price of over $70,000.