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Cadillac moving to NY as separate business unit

Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.
Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.
The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.

Ghostbusters trailer stars Ecto1 and a quartet of actresses

"Um... you didn't disclose that the vehicle was going to be a hearse," says funnywoman Melissa McCarthy in the brand-spankin'-new trailer for the upcoming Ghostbusters reboot. Traditionalist fans may be similarly angered by the vehicle's basis, since the original Ecto1 was an ambulance, not a vehicle for the dead. Leslie Jones' response to McCarthy wasn't meant to answer those critics, but it does a good job of it anyway: "It's a Cadillac!" Naturally, there's a lot more to look at in the new trailer than just the Ecto1. There are, obviously, ghosts. Lots of 'em, in fact. There's also an opening piano sequence that's pretty darn great, but we ought to warn you that if you watch the video up above, you're going to be humming the theme from Ghostbusters for the rest of the day. We're sorry, but it simply cannot be avoided. You've been warned. Related Video:

2022 Cadillac Lyriq launch is running ahead of schedule

General Motors says all of the components and technologies in the Cadillac Lyriq electric crossover have passed the 80% validation benchmark. As a new video shows, getting to this point has included plenty of real-world driving on gravel, ice, and snow at the Southern Hemisphere Proving Grounds in Wanaka, New Zealand, as well as hours of jostling on suspension rigs and aero work in the lab. A voiceover in the video has a GM worker saying the Lyriq has "a lot of potential as far as setting a new benchmark for ride and handling in the segment, the brand's ride and handling mission statement said to be called "Isolated Precision." Having proved the substance of the foundation, engineers can spend the next six months or so fine tuning the vehicle's touchpoints. Lyriq customers will get the final say on all of this early next year, around eight months earlier than planned. In August 2020 when Cadillac officially revealed the Lyriq, the automaker said it wouldn't hit the market until late 2022. According to General Motors, the compressed development schedule is thanks to the "modular and highly flexible qualities of the Ultium system, along with engineering advances in battery technology, use of virtual development tools and lessons learned during the Hummer EV development process." The model that comes first is the Lyriq Debut Edition, its single motor on the rear axle providing 340 horsepower and 325 pound-feet of torque. Juice comes from a 100-kWh Ultium battery pack that GM believes will be good for 300 miles of range on a charge. Home charging with the standard 11.5-kW charger restores needs a full overnight session to refill from empty, the optional 19.2-kW onboard charger takes about six hours, restoring roughly 52 miles or range per hour. Plugged into a DC fast charger, at the max 190 kW the Lyriq gains about 76 miles of range in 10 minutes. Production starts in Q1 next year at GM's Spring Hill, Tennessee facility that will built the other five Cadillac electric vehicles planned by 2025, and their batteries. Next summer Cadillac will reopen the Lyriq reservation system for series production models, among those being the dual-motor, all-wheel-drive performance trims. Related video: