2011 Cadillac Escalade Awd Luxury Collection - White Diamond Tricoat on 2040-cars

Auto blog

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Cadillac XT4 crossover reveals its lighting

The upcoming Cadillac XT4 compact crossover has once again been spotted, this time with less camouflage and an update to its lighting. Specifically, the little crossover is sporting production lighting front and rear, and it's sure to make the luxury SUV one of the boldest-looking Cadillacs. Part of the reason for this comes from the taillights. As we suspected from the last set of spy shots, the XT4 will have highly distinctive lights that run the full height of the C-pillar. Though it's a similar design to that of the Escalade, it's made more interesting by the significant forward rake of the rear pillar. Not only that, but that pillar is quite thick, too. The look is actually reminiscent of the old CTS wagon. Moving around the side, the reduced camouflage reveals that the doors and quarter panels are fairly conservative and lacking in many creases or bulges. We can make out the edges of what will likely be black plastic fender flares and rocker panel cladding. Finally reaching the front, we see that the headlights are similar to those of many current Cadillacs, including the recently refreshed XTS sedan. The main part of the lamp starts high up and is slightly horizontal like the Escala concept, but they extend over the fenders and a strip of LEDs descends down the front. A previous report noted the XT4 will be built in Kansas on the Chevy Malibu platform. That means it will be a front-drive-based vehicle likely offering both front- and all-wheel-drive. Under the hood will probably be at least one turbocharged four-cylinder engine, with a second, more powerful upgrade option a possibility. We expect to see the fully revealed model to show up by the end of 2018. Related Video: Featured Gallery Cadillac XT4 spy shots View 15 Photos Image Credit: Brian Williams Spy Photos Cadillac Crossover SUV Luxury cadillac xt4 cadillac xt3

GM recalling 8.4M cars, 8.2M related to ignition problems

General Motors today announced a truly massive recall covering some 8.4 million vehicles in North America. Most significantly, 8.2 million examples of the affected vehicles are being called back due to "unintended ignition key rotation," though GM spokesperson Alan Adler tells Autoblog that this issue is not like the infamous Chevy Cobalt ignition switch fiasco.
For the sake of perspective, translated to US population, this total recall figure would equal a car for each resident of New Hampshire, Rhode Island, Montana, Delaware, South Dakota, Alaska, North Dakota, the District of Columbia, Vermont and Wyoming. Combined. Here's how it all breaks down:
7,610,862 vehicles in North America being recalled for unintended ignition key rotation. 6,805,679 are in the United States.