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New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

2019 Cadillac XT4 vs. other compact luxury crossovers: How they compare

After years of every other luxury car maker stocking their showrooms with trendy crossovers, Cadillac is finally joining the fray. Its latest addition is the 2019 Cadillac XT4, a tidy little crossover that proudly bears signature Caddy designs such as the tall slender taillights. And based on our first drive of the car, it impresses in many ways, such as its refined engine, classy interior and excellent ride quality. View 39 Photos That's good news for the little Cadillac, but it needs to stand out in a big segment. To see if it has any other areas where it shines, or maybe some where it's a bit dim, we decided to compare its specifications with those of four of the segment's bestselling compact crossovers, the Lexus NX 300, Acura RDX, Audi Q5 and BMW X3. And for good measure, we threw in the XT4's crosstown rival, the Lincoln MKC. View 15 Photos Here's a chart showing each of these vehicles' vital stats, including horsepower, torque, fuel economy, cargo space, passenger space and price. Further analysis follows. If you'd like to compare any of these vehicles with other luxury crossovers, be sure to check out Autoblog's Car Finder and Compare tools. Also, this is solely a comparison of basic specifications, and for more in-depth information on these cars, be sure to follow the links to our full reviews. And don't be afraid to check these cars out in person at their respective dealerships. Engines, transmissions and fuel economy With the exception of the Lincoln MKC's optional 2.3-liter engine, every competitor here resorts to the same type of engine, a turbocharged 2.0-liter four-cylinder, for its propulsion. And unsurprisingly, they make similar power, in the mid-200 horsepower and mid-200 lb-ft of torque range. Of the 2.0-liter engines, the standout is the Acura RDX, which produces a hearty 272 horsepower and 280 pound-feet of torque. It's second in power only to the Lincoln's optional turbo 2.3, which makes 285 horsepower and 305 pound-feet of torque. The bottom of the pack is the Lexus with 235 horsepower and 258 pound-feet of torque, but the next least powerful crossover is the Cadillac XT4, with just two more ponies than the Lexus, and the same amount of torque. View 22 Photos Though the Cadillac is nearly the least powerful, it does get to claim the best fuel economy numbers, rated at 24 mpg in the city, 30 on the highway, and 26 combined with front-wheel drive.

24 Hours of Daytona: Albuquerque-Barbosa-Fittipaldi win; Alonso has car trouble

Image Credit: YouTube Motorsports Cadillac Racing Vehicles Daytona 24 Hours