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Spy photos show Trump's new Cadillac-badged rolling fortress

Development on the new presidential limo, oh-so appropriately nicknamed The Beast, is moving along at a GM proving ground. We got a brief glimpse of the Cadillac-badged rolling testament to safety and security late in February thanks to some clever drone work. We now have a new batch of ground-level photos that show the limo cruising around, presumably being put through the vehicle equivalent of boot camp. Currently, President Trump is making do with the first-generation Beast. While still likely safer than anything else on the road, it's starting to be a bit dated. In addition to the updated styling that makes it look like a comically oversized Cadillac CT6, The Beast v2.0 is likely packing a whole new suite of technology and safety equipment. That's just an assumption, as there's no press release with a full list of features. We can't imagine that the government would want everyone knowing what's beneath The Beast's skin. Expect Trump's ride to have reinforced doors, extra-thick glass, and even a filtration system that would protect against a biological attack. There's speculation that it's equipped with tear-gas cannons, similar to one of James Bond's rides. Even the relatively normal-looking tires are likely to be strengthened in some way, allowing them to still roll if punctured. Add up all of the extra reinforcement, and the truck-based ride is likely to have a mass that's equivalent to a small moon. All that tech doesn't come cheap. Expect The Beast to cost taxpayers somewhere around $1.5 million. Hey, it's still less than the new Bugatti Chiron. Related Video: Featured Gallery The Beast 2.0 spy shots View 10 Photos Image Credit: KGP Photography Spy Photos Cadillac GM Trump limousine limo president

Cadillac goes white-out on social media as prelude to Oscars announcement [w/video]

Cadillac appears to be in a very odd place at the moment. On one hand, Johan De Nysschen is pushing the company towards a much more luxurious image that includes converting 700 dealers into boutiques, and a blitz of new products is also supposed to be on the way in the coming years. However, at the moment sales aren't necessarily keeping pace with production, and there are reportedly heavy incentives available on some models. Now, we're seeing the earliest hint at the next strike in the brand's strategy as its social media presence goes white across the web. Go check out Cadillac's official pages on the major social media hubs, and all you can find is blank space. There's just a period on Twitter, a blank box on Facebook, another one on Instagram and the company logo is even gone from Pinterest. Perhaps most bizarre is YouTube, where Caddy is showing five minutes of absolutely nothing (embedded below) with no sound at all. The video description is only a period. All of this nothingness is supposed to be a lead-up to Cadillac unveiling a completely new advertising campaign during the Oscars on February 22. This method of blanking everything out beforehand could suggest a minimal, to-the-point message in the future. While it wouldn't be shocking for a few teasers to come out in the meantime, Caddy is keeping quite a secret before the big reveal.

Cadillac ELR getting massive discounts, some up to $14,000

Well, that didn't go as planned. General Motors had marketed the Cadillac ELR extended-range plug-in as a premium version of the Chevrolet Volt with some Caddy refinements. Now, it looks like that premium, at least from a price standpoint, is shrinking. Shoppers in a number of states are reporting that GM and its dealers are discounting the ELR in order to move more off dealer lots. The issue is that few people are biting at the official price tag of about $76,000, so GM has started offering as much as $8,000 worth of dealer and customer incentives, Transport Evolved reports. More recently, dealers in states such as Florida, Texas and Maryland are offering discounts in the $12,000-to-$14,000 range, and that's before any federal and state plug-in incentives kick in. It's not difficult to guess why. Through the first half of the year, GM sold fewer than 400 ELRs. Last month, Caddy moved just 97 units, or about as many as Tesla sells of its Model S in a day. Perpahs recent spy shots that reveal a test ELR that appears to up the sportiness quotient, with touches such as larger wheels and brakes, will also help sales. Check out Autoblog's "First Drive" impressions of the ELR here.