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2016 Cadillac ATS-V Sedan Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2016 Cadillac ATS-V Sedan. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

It's going to cost $12 billion to fix Cadillac

The Cadillac CT6's development predates Johan de Nysschen taking over at Cadillac, but the forthcoming flagship is the luxury brand's first major new product launch since the beginning of his tenure. The vehicle's debut also marks the beginning of a comprehensive $12 billion renewal plan bringing eight new vehicles in the next five years. Now, the former Audi and Infiniti exec is talking about joining Caddy and the company's future. "Cadillac will be a powerhouse global luxury brand that will command the respect of its peers," de Nysschen said about the forecast state of the company in 2020 to Bloomberg. He disclosed that three of those new vehicles under the five-year plan would be crossovers and reiterated that plug-in hybrids are on the way that would take advantage of the Chevrolet Volt's tech advances. De Nysschen also reminisced about joining Cadillac last year. He told Bloomberg that leaving Infiniti wasn't an easy decision, and there were apparently long conversations on the phone with General Motors President Dan Ammann discussing strategy for the luxury brand. De Nysschen was apparently clear that a greater investment and more autonomy from the corporate mother ship were vital. These days, the revitalization of Cadillac is just getting rolling. The company has a swanky New York office with a dedicated team to focus on the future. According to de Nysschen, the brand will grow its staff to around 150 people by the end of the year, compared to over 40 now. The marketing plan is to position the American luxury brand as a more distinctive product versus more common German rivals. It's going to be very interesting to see if this new Caddy can dare greatly enough to accomplish these lofty goals.

Cadillac plans to keep its Manhattan ZIP code, shunning Detroit

Johan de Nysschen is credited for separating Cadillac from the GM nest in Detroit, but despite his ouster earlier this year, the luxury division says it will remain headquartered in New York City's tony SoHo district. "It's 100 percent that we're staying here, that was never a question," Cadillac spokesman Andrew Lipman told the Detroit Free Press. Cadillac in April announced that it was replacing de Nysschen, after four years running the flagship brand. The new brand boss, Steve Carlisle, previously was president and managing director of GM Canada. De Nysschen led a big push to separate the luxury brand from its parent company as a separate business unit, announcing the move to New York in 2014 as a way to gain more autonomy and better tap into the global luxury zeitgeist. The move was controversial at the time in some quarters, though Lipman told the Freep that GM brass made the decision to relocate Cadillac to the Big Apple months before de Nysschen arrived at the company. Cadillac now occupies the 15th and 16th floors of a high-rise building on Hudson Street in SoHo, where it has between 140 and 150 employees. It also operates a ground-floor retail space called the Cadillac House where it displays cars, operates a coffee shop and stages events, including with fashion designers. Its vehicles are still designed and engineered back in the Detroit area, however. "The amount of time people spend at Cadillac House has been increasing, and it's become a destination," Lipman said. Cadillac used this year's New York Auto Show to reveal its new 2019 XT4 compact crossover, its second offering in the all-important luxury crossover segment after the XT5. It goes on sale this fall. Related Video: Image Credit: Cadillac Marketing/Advertising Cadillac GM Crossover Luxury cadillac xt4