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Cadillac plans upgrades to its Super Cruise hands-free system

Not content to let Tesla hog the spotlight with lofty claims about its autonomous driving capabilities, Cadillac plans major upgrades to its Super Cruise automated driving system starting next year, when the technology starts rolling out in more models. "The system that we have today, we continue to upgrade," Brandon Vivian, Cadillac's executive chief engineer, told The Verge. 'We have over-the-air re-flash capability, and you'll continue to see us add features and capabilities to Super Cruise going forward." A fellow top Cadillac engineer told the outlet they would not share specifics but said "We want to innovate" as competitors also make advances in self-driving technology. The news comes as Elon Musk says Tesla will launch a driverless robotaxi service in some U.S. cities next year, with "over a million cars with full self-driving, software, everything." The audacious claim hinges on a new Samsung microchip for self-driving vehicles. Last year, Tesla rolled out Navigate on Autopilot, which allows vehicles to change lanes, take exit ramps and choose the correct highway interchange and exit. At the New York International Auto Show, Cadillac announced that it will equip the forthcoming 2020 CT5 sedan with Super Cruise, though not initially. The brand plans to roll out a new model equipped with Super Cruise every six months starting in 2020 and going through the end of 2021, meaning four new models with the technology in two years. Super Cruise previously has been offered only on the CT6 Platinum, and as an option on other CT6 trim levels, along with a three-year OnStar package. It uses cameras, lidar mapping and radar, plus an infrared camera mounted atop the steering column to make sure the driver isn't nodding off, looking away for too long or climbing into the back seat. There's also an LED light bar on the steering wheel and Super Cruise icon on the instrument panel to let drivers know when the system is ready, not ready and ready to deactivate. But the system can't switch lanes and only works on around 130,000 miles of divided highways that GM has mapped with lidar-equipped vehicles. Vivian said the Super Cruise setup in the CT5 will be largely the same as in the CT6 and likened it to "a half step in between" a full next generation of the technology. GM also plans to eventually roll out Super Cruise to its entire U.S. lineup following its introduction in all Cadillac models. Autoblog named Super Cruise the 2019 Technology of the Year winner.

Watch Brad Pitt's Chinese Cadillac XTS commercial

Once upon a time, in a land not so far from this one, Brad Pitt was the very face anti-consumerism. You see, when he slipped into the role of the elitist-loathing, food-abusing, violence-embracing Tyler Durden from Fight Club, his visage was inextricably married to images of leveling credit card corporations with nothing more than a little human fat and some determination. Of course, that was before Pitt settled into old age with a passel of children at his feet. Now, it seems, he'll shill for something as long as it doesn't damage his reputation in America.
Need proof? Look no further than this Chinese ad for the Cadillac XTS. In it, Pitt contentedly wafts the big front-wheel drive barge around San Francisco against a mildly euphoric soundtrack. You can check out the scene for yourself below, just make sure you have your last meal squarely situated in your stomach before pressing play. We have to wonder if Pitt wakes up in the middle of the night with Chuck Palahniuk's oddly omniscient words echoing in his ears: "Then you're trapped in your lovely nest, and the things you used to own, now they own you."

Is Cadillac working on an ELR-V? [w/video]

Could it be? Could Cadillac be working on an even higher-end version of its ELR plug-in hybrid? Well, General Motors' Executive Vice President Mark Reuss has gone on record as... well, not saying much. The exec was more than a bit coy on video (which you can view below) when asked about the idea of an ELR-V, although he did say that Cadillac was looking at "expanding the tuning envelope" for its plug-in coupe. What that means could be hinted at in these spy photos.
Cadillac is certainly up to something with this little red ELR. As is often the case, it's the car's enhanced brakes that give it away. Bigger binders are a telltale sign of sportier aspirations, and it's safe to say that rule applies with the ELR. The larger rotors and four-piston Brembo calipers are sourced from the Buick Regal GS, which we imagine would be plenty to bring the high-priced hybrid to a halt.
Obscuring those rotors and calipers are larger, double-armed five-spoke wheels. And, according to our spies, hiding behind that camouflage is a new grille. Outside of those two items, though, there's not much aesthetic change.