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Cadillac ParkWhiz app helps avoid endless circling to find parking

General Motors recently launched an app for its vehicles called Marketplace that includes various apps that let you order and pay for things from your car. The company is continuing to add apps to Marketplace, and the latest sounds quite useful. It's called ParkWhiz, and it will be available on Cadillacs. Basically, it lets you find and pay for parking from your car. In more detail, ParkWhiz will let you find parking in 250 cities. The app shows locations that have spaces available and which are full, along with prices for all of them. You can then select one and pay for it for however long you'll use it. You can even reserve parking in advance in case you're going to a busy event. The big benefit here is that you should be able to eliminate a lot of cruising around looking for spaces. That will save you time and money. Additionally, this could save you from having to go really early to an event to find decent parking. It's a handy sounding app, and fortunately, if you don't have a Cadillac, you can get the app on your phone. The only downside to the phone app is that it's not built into the car's infotainment system.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Cadillac CT4 and CT5 high-performance V cars spied

This summer, Cadillac teased much more impressive V-series models than the lukewarm CT4-V and CT5-V. Now we get a better look at both super sedans, each one boasting more aggressive, but subtle visual upgrades. Normally we would talk about the visual changes to each car individually, but the changes are nearly identical between the cars. They both get deeper chin spoilers and lower side skirts. The lower grille opening now features slatted sections on either end. The headlights, main grille and hood all look unchanged from the regular V models. The same goes for the rear bumpers and tailpipes. The rear spoilers on both are much taller, though. The wheels on the CT4 look about the same as the CT4-V, but the CT5 wheels look a bit different with more detail. We also get a good look at the wheel-filling brakes. Cadillac hasn't said anything concrete about the specifications of the hotter CT4 and CT5 models, except that they'll definitely be faster than the revealed V models. One thing we do know, thanks to our spy photographer's video from earlier this year (shown above), the CT5 will get a V8. Our bet is on it being the Blackwing twin-turbo V8 that's available in the CT6-V and CT6 Platinum. It would probably have at least the same output at the CT6-V at 550 horsepower and 640 pound-feet of torque. Expect the 10-speed automatic transmission to carry over with it. This drivetrain would also open up the possibility of all-wheel drive. As for the fast CT4, it could potentially revive the ATS-V's twin-turbo V6 with 464 horsepower and 445 pound-feet of torque. It would probably also get a 10-speed automatic and maybe all-wheel drive as an option.