2008 Cadillac Escalade Base Sport Utility 4-door 6.2l on 2040-cars

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Will attaching the electrodes re-animate Cadillac?

This announcement last week from General Motors —"Cadillac will be GM's lead electric vehicle brand"— followed quickly by the surprise reveal Sunday night of a Cadillac EV crossover, leads one to wonder whether this is a case of GM pulling out the defibrillator and hoping a full-on jolt of electricity will revive Cadillac from its ongoing diminution in the market. In 2018, Cadillac U.S. sales were 154,702 vehicles, which was down from the 156,440 it had sold in 2017. And the 2017 sales were down significantly from the 170,006 vehicles delivered by Cadillac in 2016. And that is down from the 175,267 sales of 2015. Sure, part of Cadillac's problem — one shared by some other OEMs — is that its sedans aren't selling. But if we put those to the side, realize that in 2018 sales of the venerable Escalade were down by 2.2 percent. Admittedly, that rig is a little old in the grille, and it's suddenly gotten strong competition from the Lincoln Navigator, so a sales decline isn't too surprising. But the XT5, the compact lux vehicle that was launched in 2016 as a model-year 2017 product, had an 11.3 percent decline in a segment that is doing nothing but growing. This is not promising. Although the argument at GM HQ might be that Cadillac can reinvent itself as a Tesla fighter, one of the things that isn't often noted about Tesla vis-a-vis other OEMs is that while sedan sales are generally down, Tesla, which had an estimated 2018 sales volume of 197,680 (according to Cleantechnica.com), made its numbers primarily with the Model 3 and Model S, both sedans, as it has just the Model X crossover. So it isn't just about vehicle architecture. It is going to take more than an electric SUV to change Cadillac's performance. But here's where circumstances can fall in Cadillac's favor. Scale can be highly beneficial to Cadillac versus Tesla. The Chinese market, even though it is weakening of late, will be largely predicated on "New Energy Vehicles," which means electrified and fully electric. And while Tesla only just now broke ground on a factory in China, LMC Automotive reports that as of December 2018, SAIC GM is already well-established there and is the third-largest vehicle manufacturer in China (behind SAIC Volkswagen and FAW Volkswagen). Cadillac is going to be able to take advantage of GM's global efforts in developing EVs, so soon the Cadillac showroom could be filled with an array of luxury EVs that may make even Tesla loyalists take another look.

Cadillac cancels its car subscription program after just two years

Cadillac is cancelling its Book by Cadillac subscription service, according to a report from the Wall Street Journal and confirmed to Autoblog by a Cadillac spokesperson. The $1,800 a month service has been in operation since early last year. The Cadillac spokesperson told us this: "Following nearly two years of service, Cadillac will temporarily pause the Book by Cadillac program effective December 1, 2018." This moves comes not too long after the decision to leave its New York City headquarters and return to Michigan. While Cadillac claims the disruption of service will be temporary, there's no defined plan to start the program back up again. The reason for the cancellation? The service ended up being more costly than Cadillac expected it to be. Owners will have 30 days from the time they're notified to turn their vehicles in. If this subscription service was your only transportation, then you better start looking for something else. The service was available in New York City, Dallas and Los Angeles. Subscribers could choose between five different Cadillacs: ATS-V, CTS-V, CT6, XT5 and Escalade. You'd be allowed up to 2,000 miles per month and 18 vehicle swaps per year through the concierge service. Cadillac would bring the car of your choice to you and take the old car away at your whimsy. The price included registration, taxes, insurance and maintenance costs. No long term commitment was necessary to sign up. This makes Cadillac one of the first manufacturers to end a nascent subscription service. If it starts back up again, expect it to look a bit different from the current program. Cadillac says it's using this experience to make strategy adjustments in the future. Whether that means a much more costly program for users, or no subscription program at all, we don't know. Plenty of other manufacturers still offer limited subscription programs in select cities. We highlighted some of the biggest ones in our vehicle subscription service guide here. It'll just be a waiting game to figure out if these modes of ownership take off going forward. For more information on Vehicle Subscription Services, check out the Complete Guide. Related video: Cadillac Car Buying subscription service book by cadillac

Cadillac Live virtual showroom is open for business in the U.S.

Cadillac launched the streaming showroom known as Cadillac Live in Canada earlier this year. The program places a Cadillac product specialist in an open studio laid out similar to a dealership. Equipped with an iPhone X on an Osmo Mobile gimbal and a Bluetooth headset, the specialist conducts one-way video chats with car buyers shopping for Cadillacs and owners who have questions about their cars. Now Cadillac Live has arrived in the United States. Described as "part personal shopper and part interactive digital showroom," it's aimed at converting luxury shoppers into Wreath and Crest buyers by making the research experience simpler. The automaker says it has data showing that "71% of customers report switching to a competitor’s product after finding their selection process easier." As well as being able to show and demonstrate 10 physical vehicles and their features, product specialists will be able to use a tablet app interface to run through color and accessory options. Shoppers and buyers with questions can reach a Cadillac Live agent from 9 a.m. to 1 a.m. ET Monday to Thursday, 9 a.m.-9 p.m. ET on Friday, and 11 a.m.-7 p.m. ET Saturday and Sunday. Calls can be taken on demand or scheduled at the Cadillac Live site, call appointments can be made for times outside of the traditional opening hours, and multiple callers can participate. U.S. customers in California, Illinois, New Jersey, and New York who like what they discover can automatically be connected to a local dealer to move on to the next phase. And video calls are one-way, so work-from-home types need not worry about broadcasting their coffee-stained "Beast Mode" workwear.