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2020 Cadillac XT4 Review and Buying Guide | Competence and curb appeal

The 2020 Cadillac XT4 is a handsome little crossover distinctively sized between two segments. This allows it to boast backseat space on par with larger SUVs like the Audi Q5, while being a bit more park-able and fuel efficient like the BMW X1. There should definitely be a Goldilocks "just right" thing going on for many shoppers. Cadillac's baby SUV also impresses on the technology front, boasting loads of standard, advanced features along with a user-friendly touchscreen interface that shouldn't be too hard to figure out. There are dynamic missteps, though. The steering, throttle and brake pedals lack the driver-oriented response and feedback we've come to expect from Cadillac's sharply tuned sport sedans, while also not exactly possessing the nice-and-easy isolation of Caddy's past. In either scenario, we're not sure it "drives like a Cadillac" despite some otherwise impressive engineering going on underneath that handsome skin. The XT4 is also pretty expensive given its features, size and interior quality. Competitors both larger (Acura RDX) and smaller (Volvo XC40) provide better value. Still, as we noted in our XT4 first drive, there's enough novel tech to provide bragging rights, it's obviously a Cadillac in design (and definitely not just a rebadged Chevrolet in execution), and it's a pleasing enough place to sit while scooting around in traffic. It has competence and curb appeal, which count for a lot. What's new for 2020? After being an all-new model last year, the XT4 heads into 2020 with some noteworthy features updates: Forward collision warning and automatic emergency braking are now standard, while the Premium Luxury trim level gets the hands-free power liftgate as standard equipment.   What's the XT4's interior and in-car technology like? The XT4's interior design isn't as memorable as that of its exterior, nor its stylish Volvo XC40 and Lincoln Corsair competitors. It's a bit generic, which just doesn't seem right for a Cadillac. Materials quality is acceptable when closer to its base price, but begins feeling less so as options are added and the price tag rises. We've also driven multiple XT4's with an annoying rattle in the B pillar. Standard infotainment technology is abundant. Apple CarPlay and Android Auto are included with the standard 8-inch touchscreen and benefit from a pair of USB ports: one standard USB-A and the other a newer USB-C.

Cadillac Elmiraj sedan RWD flagship finally caught testing

While we still have no insight as to it being named Elmiraj, STS or some other permutation of the -TS nomenclature ("LTS" has apparently been registered by GM, as well), new spy shots give us proof positive that Cadillac is indeed hard at work on a rear-wheel-drive flagship model. Spied for the very first time in some north country testing, these shots provide a first look at the upcoming range-topper from Cadillac.
Impressively long and large bodywork ride atop new General Motors' corporate Omega rear-drive architecture here. Heavy cladding over camouflage may discourage finding any details, but the overall, sharp-edged and blocky design is clearly reminiscent of what we've seen on the new CTS and the recently debuted ATS coupe. A strong, wheels-at-each-corner stance helps emphasize the length of this stretched Caddy, and everything about the proportions seem spot-on for a new fullsize flagship for the brand.
It's quite possible that Cadillac will ultimately festoon this large sedan with detailing reminiscent of the original Elmiraj coupe, though thus far we've only seen prototypes wearing four-doors.

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.