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Cadillac adds torque-number badging to most new models starting in 2020

Few phrases describe huge swaths of America better than a phrase spotted on the back of a top-fuel dragster at an NHRA event: "You can never have too much horsepower or ammunition." If Cadillac CEO and wily Canuck Steve Carlisle has his way, the revised phrase would substitute "torque measured in Newton-meters" for "horsepower." Starting with the 2020 model year, America's luxury brand will add torque figure badges to CT and XT models, beginning with the XT6. The badge above kinda almost sorta represents the torque produced by the luxury crossover's 3.6-liter V6. That badge did not appear on the XT6 we photographed at the Detroit Auto Show. In U.S. parlance, twist in the XT6 comes to 271 pound-feet. Translated to Newton-meters, that's 367 Nm. Then round that up to the nearest 50, which Cadillac will do, and one arrives at 400. True, the rounding prevents a future of number jumbles like the 2020 XT6 367 vs. the 2021 XT6 419T. Nevertheless, we don't know why Cadillac is rounding to the nearest 50 instead of the nearest 25, since 50 Nm is about 37 lb-ft and could conceal a decent torque increase between model years. A "T" denotes turbocharging, and we imagine there'll be designations for hybrids and electric cars. We think most modern attempts at engine-based nomenclatures soon get as complicated as ciphers or come unmoored from their original scheme. And based on our experience with The Average Car Buyer, they don't care. A bigger number, no matter what that number represents, means more, which is the important thing. Because America, right? Maybe not. Carlisle said, "We're not talking about displacements any more," and the new badging will give consumers "a clear understanding of the power differences across the lineup." The brand believes torque provides a better comparison between ICE, hybrid, and EV powertrains and "the balance between fuel economy and performance." As for the immigrant unit of measurement, Carlisle told CNET, " It's metric, it's universal, it's global, we have to think about all the markets that we're doing business in." Oh, and, "Engineers certainly prefer Newton-meters." The new nomenclature will not be applied to V-series models or the Escalade, because the CEO holds that "special cars get special names." We should probably take a moment to reassure the CT and XT models that Steve Carlisle thinks you're all special, too. Just a different kind of special.

Cadillac still planning for big things in China

Despite some hiccups, China remains the auto industry's great hope for new vehicle sales, with significant sales gains and a huge upside. Nowhere is that hope more fervent than at General Motors, which offers eight different marques in the Asian nation. China has been GM's single biggest market the last three years running, and is unlikely to give up that title anytime soon. Yet its premiere brand, Cadillac, has remained essentially stagnant, selling just 30,000 units in China last year. That's in a segment where sales of luxury vehicles has outpaced that of the larger Chinese market. So what gives?
According to Cadillac officials Autoblog spoke with in China this week at the Shanghai Motor Show, it's been a problem of product - they haven't had the right ones. Displacement taxation issues, import tariffs and currency fluctuations have all conspired to make the brand's products less appealing than they might otherwise have been. But GM is stepping on the gas with Cadillac, and executives are eyeballing 100,000 sales by 2016 - more than triple the Wreath and Crest's current volume. And the expectations for the brand only get more ambitious from there - they're shooting for 10 percent of the luxury market by 2020. Bob Socia, President of GM China, promises that there will be a new Caddy launched in the market each year from now through 2016 and most will be built in China. Characterizing the company's efforts to revive the brand's fortunes as a "relaunch" of sorts, Cadillac also figures to gain dealers as GM expands its sales outlet footprint westward.
New products like a made-in-China XTS sedan (with a market-specific 2.0-liter four-cylinder to avoid heavy displacement taxes) will help, and Socia hinted that the ATS sport sedan could be next in line for in-country production. The SRX crossover - currently the brand's best-selling model in China - will also likely get a long look for future local production when the next-generation model is introduced. In the meantime, Cadillac unveiled the Escalade ESV Hybrid (shown above) as its latest model addition to capitalize on the market's white-hot luxury SUV segment.

It's going to cost $12 billion to fix Cadillac

The Cadillac CT6's development predates Johan de Nysschen taking over at Cadillac, but the forthcoming flagship is the luxury brand's first major new product launch since the beginning of his tenure. The vehicle's debut also marks the beginning of a comprehensive $12 billion renewal plan bringing eight new vehicles in the next five years. Now, the former Audi and Infiniti exec is talking about joining Caddy and the company's future. "Cadillac will be a powerhouse global luxury brand that will command the respect of its peers," de Nysschen said about the forecast state of the company in 2020 to Bloomberg. He disclosed that three of those new vehicles under the five-year plan would be crossovers and reiterated that plug-in hybrids are on the way that would take advantage of the Chevrolet Volt's tech advances. De Nysschen also reminisced about joining Cadillac last year. He told Bloomberg that leaving Infiniti wasn't an easy decision, and there were apparently long conversations on the phone with General Motors President Dan Ammann discussing strategy for the luxury brand. De Nysschen was apparently clear that a greater investment and more autonomy from the corporate mother ship were vital. These days, the revitalization of Cadillac is just getting rolling. The company has a swanky New York office with a dedicated team to focus on the future. According to de Nysschen, the brand will grow its staff to around 150 people by the end of the year, compared to over 40 now. The marketing plan is to position the American luxury brand as a more distinctive product versus more common German rivals. It's going to be very interesting to see if this new Caddy can dare greatly enough to accomplish these lofty goals.