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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

2020 Cadillac CT4 First Drive | Small shoes to fill

Following an existential crisis of fits, starts, headquarters moves and executive shakeups, Cadillac has itself a new luxury sedan, the CT4. It’s a convincing driverÂ’s car, less convincing as a luxury car, and seems a long shot to lure BMW, Audi or Mercedes owners into the Cadillac fold. For all the changes at Cadillac, that sure sounds familiar. The 2020 Cadillac CT4 is a redesigned ATS by another, equally unmemorable name. That includes an updated rear-drive chassis with eager, enthusiast-friendly tuning and 50/50 weight distribution – always among the ATSÂ’ top selling points. Styling is another winner, with crisp sheetmetal and CadillacÂ’s distinctive lighting signatures helping to differentiate this Yank from the international crowd. Cadillac is stretching so hard to cherry-pick the CT4Â’s competitors, it's possible they might slip a disc. We all remember the ATS as an able, rear-driven rival to the compact BMW 3 Series, Mercedes C-Class et al. But to paint the CT4 in a more competitive light – even as this sedan grows nearly 5 inches in length versus the ATS – Cadillac suddenly claims that its entry-level model, regardless of what it's now called, competes against subcompact, front-drive-based models like the BMW 2 Series Gran Coupe, Mercedes CLA-Class and Audi A3. Unfurling a tape measure reveals the truth: At a bit over 187 inches, the CT4 is actually longer than a 3 Series, C-Class, Audi A4 and every other major compact player. ItÂ’s a foot longer than an Audi A3. So, it's not a subcompact sedan, but there is one area where the CT4 does align with them – just not in a good way. The back seat is scrawny and hard-to-access, the result of its rear-wheel-drive platform and the sort of inefficient packaging that plagued the ATS. As such, it's better to think of the CT4, like the Genesis G70, as an affordable alternative to the roomier 3 Series, and other German compacts. And thereÂ’s nothing wrong with that. It starts at $33,990, undercutting the Germans by many thousands, and still boasts CadillacÂ’s greatest competitive strength: Smartly engineered ride-and-handling that matches up against the Euros with no excuses required. I drove the evident smart play in the CT4 lineup, the Premium Luxury 2.7 model, priced from $40,990, or $42,990 for the all-wheel-drive version I tested. (A Premium Luxury with the 237-horsepower 2.0T starts from $38,490, or $41,690 with AWD).

New presidential limo spotted in use for the first time

It has been a long lead-up to the new presidential limousine, but now it appears General Motors has "The Beast" in working order for President Donald Trump. The new limo was spotted in public for the first time this weekend in New York City in Trump's motorcade, reportedly on its way to Trump Tower. Said to have been in development since 2013, the $15.8 million armored Cadillac is making its debut as Trump's ride to the U.N. General Assembly this week. The grille suggests looks along the lines of a Cadillac CT6 V-Sport, but the similarities don't go much beyond that. If you look closely, Trump appears to be in the second "Beast" of the twin truck-based Cadillacs that go by in the video. The limo has a diesel engine to propel its near-20,000-pound self down the road, but we couldn't detect much of an oil-burner sound over those gigantic truck tires. This week in NYC will showcase motorcades and fancy presidential limos from around the world, all coming in for the big annual meeting at the U.N. Trump's presidential limos get shipped around the world too because they have their own plane: a C-17 Globemaster cargo carrier. There's no shortage of cool features on the new limo, and we detailed those here. While some of the awesome defense mechanisms are public knowledge, we're sure there are plenty that remain classified. New model presidential limo noticed awaiting Pres Trump at Wall Street heliport. Photo by @stevebruskCNN pic.twitter.com/lEytRcJ9rt — Mark Knoller (@markknoller) September 23, 2018 Featured video: