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Cadillac Rear Camera Mirror | 2017 Autoblog Technology of the Year Finalist

We give Cadillac a lot of credit for being the first to make good on the promise to replace mirrors with cameras and displays. That was good enough to earn the Cadillac Rear Camera Mirror a place on our 2017 Technology of the Year awards shortlist for new features. The idea behind this system is relatively simple; what perhaps took more doing was getting the regulations in place to allow a video feed to replace the government-mandated mirror. The hardware and that rules compliance starts with what looks like a normal rearview mirror – because it defaults to being a mirror until you switch on the display or in the event the system somehow fails. Flip the little toggle at the bottom of the mirror – the one normally used to switch from day to night mode – and the reflection is replaced by a very crisp feed from a camera at the back of the vehicle. This live stream gives you a wide-angle view of what's behind, without obstruction from back-seat passengers, headrests, or any bodywork. The camera is even shielded from weather and has a coating to shed water. What you see doesn't exactly look like a normal reflection, but the quality is good enough and you see more than you would normally with something aimed through today's small rear windows. But because it isn't actually a reflection, you have to make some adjustments. When your eyes are focused down the road, glancing at a mirror gives you a view the same distance away but in the rear. With the rear camera mirror, a glance back requires your eyes to first refocus on the display, which takes a moment. And unlike a normal mirror, which you look through at an angle, this display is angled toward the driver but projecting an image that looks straight back – no matter how you move it, the image doesn't change like a mirror's would. And because it's an image and not a reflection, you can't choose what's in focus and lose your sense of depth perception. It's not clear whether objects in mirror are closer or farther than they appear. And there are other limitations. For instance, while the display balances bright lights and dark surroundings well at night, it is tricked by LED headlights, which flicker at a rate faster than the camera shoots. The result is a distracting strobe effect like you get when you point a smartphone camera at any LED light source. For those with migraine sensitivity, this kind of fast flashing can cause real problems.

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Cadillac to Corvette: You’re not getting our twin-turbo V8 engine

NEW YORK — Cadillac president Johan de Nysschen bluntly shot down rumors his brand's powerful twin-turbo V8 is also headed for the Chevy Corvette. Speaking Wednesday at the New York Auto Show, he said: "Just quit the speculation it's headed for Corvette. It's not." The 4.2-liter V8 cranks out 550 horsepower and 627 pound-feet of torque in the Cadillac CT6 V-Sport, which debuted at the show. With that kind of performance and the fact the engine will be hand-built at the General Motors Performance Build Center in Bowling Green, Ky. — at the Corvette factory — led enthusiasts to presume the engine would eventually be under the Vette's hood. De Nysschen, however, argued the engine will also focus on levels of refinement, rather than the Corvette's raw, visceral dynamic. "I think Corvette wants a different kind of character," he said. In fact, the V8 is set to be only for Cadillacs, de Nysschen said, giving the luxury brand its first exclusive engine in years. "It's a matter of being a thoroughbred luxury car," he said. "It's really only a luxury brand that could recoup this [development] cost." A version of the engine making 500 hp and 553 lb-ft will also be used in other Cadillac models. De Nysschen declined say which vehicle will get the engine next. The new V8 uses a "Hot V" configuration more common to German performance cars, and has direct injection, electronic wastegate control, active-fuel management and stop-start technology. It teams with a 10-speed automatic transmission and fits either rear- or all-wheel drive systems. With a new mid-engine Corvette — and potentially more versions of the existing generation Vette — on the horizon, speculation pointed to the sports car getting a twin-turbo powerplant of some sort (V6 rumors also have floated), and the Cadillac 4.2-liter seemed to fit on paper. According to de Nysschen, that won't be the case. Still, even though the Cadillac boss says this specific engine won't go to Corvette, it's hard to not think some version of this engine, perhaps in a different displacement, could find its way under the hood of the Vette at some point in the future. Related Video: