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It's going to cost $12 billion to fix Cadillac

The Cadillac CT6's development predates Johan de Nysschen taking over at Cadillac, but the forthcoming flagship is the luxury brand's first major new product launch since the beginning of his tenure. The vehicle's debut also marks the beginning of a comprehensive $12 billion renewal plan bringing eight new vehicles in the next five years. Now, the former Audi and Infiniti exec is talking about joining Caddy and the company's future. "Cadillac will be a powerhouse global luxury brand that will command the respect of its peers," de Nysschen said about the forecast state of the company in 2020 to Bloomberg. He disclosed that three of those new vehicles under the five-year plan would be crossovers and reiterated that plug-in hybrids are on the way that would take advantage of the Chevrolet Volt's tech advances. De Nysschen also reminisced about joining Cadillac last year. He told Bloomberg that leaving Infiniti wasn't an easy decision, and there were apparently long conversations on the phone with General Motors President Dan Ammann discussing strategy for the luxury brand. De Nysschen was apparently clear that a greater investment and more autonomy from the corporate mother ship were vital. These days, the revitalization of Cadillac is just getting rolling. The company has a swanky New York office with a dedicated team to focus on the future. According to de Nysschen, the brand will grow its staff to around 150 people by the end of the year, compared to over 40 now. The marketing plan is to position the American luxury brand as a more distinctive product versus more common German rivals. It's going to be very interesting to see if this new Caddy can dare greatly enough to accomplish these lofty goals.

Cadillac sales chief fired over policy violation

Amidst a good year for Cadillac, which is experiencing higher sales gains than any other US brand this year, the US sales chief has been fired over a policy violation, Automotive News reports.
The sales chief, Chase Hawkins, "has left effective immediately," GM spokesman David Caldwell told Automotive News. Caldwell went on to say that Hawkins' replacement would be chosen soon.
Hawkins became the US sales chief in June 2012, and before that was the regional sales director for Cadillac in the Northeast US, overseeing 168 dealerships.

2019 Cadillac ATS-V, CTS-V get cool color, weird name

A lot of special-edition cars are really not all that special. They consist of some special paint combo, and maybe a couple of optional features made standard. The Cadillac ATS-V and CTS-V Pedestal Editions are actually pretty much that. But they make up for the mild content list with a really nifty color, great exclusivity and also a weird name. They also help celebrate the ATS-V and CTS-V before they disappear from the line. First let's take a look at the color. It's a shade called Bronze Sand Metallic. It's an earthy, dark brown with a yellow-green tinge to it. We suspect it probably looks more impressive in sunlight, and it's unlike most browns we've ever seen. It's sure to garner attention in any parking lot stuffed with black, silver and white luxury cars. It's matched with sand-colored ultrasuede inserts and bronze-threaded carbon fiber trim on the interior that look sumptuous. Each also comes with carbon fiber exterior trim, red brake calipers, and the CTS-V adds the performance data recorder and Luxury Package. The name really is strange, though. Cadillac says, "The special-edition variants are named in tribute to Cadillac V-Series' time spent at the pinnacle of luxury high-performance." So it seems the thinking was that these cars are up on a pedestal compared with other performance luxury cars. But even in that sentence from Cadillac, there's a word that would be better and more recognizable for excellence: pinnacle. We can think of other great words for marking the peak or the top of performance and luxury, words such as "apex" or "climax." Well, maybe not that one. One of the big appeals of these cars is that there won't be many of them. There will only be 300 built, and that's the total between the ATS-V coupe and CTS-V sedan. The final total for each model will be determined by orders. Ordering opens up on the first week of November, with production coming at the end of that month. The cars will only be available to buyers in the U.S., Canada and the Middle East. There are significant price differences between the two cars. The ATS-V coupe starts at $77,090, while the CTS-V starts at $102,590. That puts the ATS-V at roughly $10,000 more than a base model, and the CTS-V at roughly $12,000 more than its base model. Related Video: Featured Gallery 2019 Cadillac ATS-V and CTS-V Pedestal Edition View 9 Photos Image Credit: Cadillac Cadillac Coupe Luxury Performance Sedan cadillac ats-v