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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Best 3rd Row SUVs of 2024

If you plan on using a vehicle's third row a lot, let us at least make the suggestion that a minivan would be a smarter bet than anything you're going to see on this list of best three-row SUVs. Their third rows are bigger, more comfortable and easier to get to. The kids will definitely be happier. Here are our two top choices.  OK, now that that's out of the way, we totally get why minivans are totally depressing and that if the kids want to be happier, they can buy their own darn vehicle. You're buying, you're driving, you're being seen in it and you'd rather have a three-row SUV. Fair enough. Luckily, there are more choices than ever and they're really good. The best do a particularly good job of being family friendly without looking like a drab transportation appliance, although really, you can't go wrong with any of the mainstream three-row SUVs. Now, some of the luxury choices are a bit suspect, including those that are otherwise very appealing but have cramped third-row seats (the Genesis GV80 comes to mind). We're focusing on three-row SUVs here, so having a usable third row is a must.   In this list, we have broken things down into four sub-categories: Best Three-Row Crossover |  Best Full-size Three-Row SUV Best Luxury Three-Row SUV |  Best Flagship Luxury Three-Row SUV Note that we define crossovers as SUVs since most buyers use the terms interchangeably, but acknowledge that "crossover" is literally a vehicle with a car-like unibody structure as opposed to the truck-like, body-on-frame construction that traditionally has defined "SUV." In other words, we consider all crossovers SUVs, but not all SUVs are crossovers (specifically those in the full-size segment and some in the flagship luxury segment). Best Three-Row Crossover SUVs of 2024 2024 Honda Pilot Why it stands out: Exceptional storage and cargo space; unique second-row functionality; refined ride; versatile and capable TrailSport; advanced AWDCould be better: Subpar acceleration with lackadaisical transmission and engine response; so-so driver assistance tech Read our full 2024 Honda Pilot Review The Honda Pilot was completely redesigned for 2023. It maintains its predecessor's family friendly packaging and overall focus, but it has injected a welcome sense of style (especially in the TrailSport pictured above) that makes it stand out much better from the big crossover crowd.

Vintage photos: How presidential limos evolved from open convertibles to Biden's armored Cadillac

President Ronald Reagan waves from the back of his limousine in 1984.Ronald Reagan Library/Getty Images US presidents used to ride in unarmored convertibles with open roofs. After John F. Kennedy's assassination, presidential cars were customized with safety features. Today's presidential limousine is a 20,000-pound, $1.5 million Cadillac known as "The Beast." US presidents used to ride around in open convertibles. Today, President Joe Biden is driven in a 20,000-pound, $1.5 million armored Cadillac known as "The Beast." Take a look at how presidential limousines have changed through the years. Presidential cars replaced horses and carriages in the early 20th century. President William McKinley rides in an automobile in 1896.Photo12/Universal Images Group via Getty Images President William McKinley, who served from 1897 to 1901, was the first US president to ride in a car, according to the National Archives. The administration of President Theodore Roosevelt, who succeeded McKinley after his 1901 assassination, was the first to include a government-owned car. In 1941, President Franklin D. Roosevelt became the first president to ride in an armored vehicle — a limousine that previously belonged to gangster Al Capone. President Franklin D. Roosevelt rides in a car with bulletproof glass in 1942.Bettmann/Contributor/Getty Images Roosevelt previously drove around in a 1936 Packard Touring Limousine. Then, in 1941, he upgraded to an automobile with bulletproof glass that the Treasury Department had seized from Capone in 1932, according to the US Secret Service. President Dwight Eisenhower's presidential limousine was a 1955 Chrysler Crown Imperial. President Dwight Eisenhower waves to cheering crowds in 1955.Bettmann/Contributor/Getty Images The car featured a 250-horsepower V8 engine and a sunroof, according to the US Secret Service. President John F. Kennedy's assassination in the back of a 1961 Lincoln Continental changed presidential cars forever. President John F. Kennedy, and first lady Jacqueline Kennedy ride through Dallas in 1963. Minutes later, Kennedy was assassinated as his car passed through Dealey Plaza.Bettmann/Contributor/Getty Images Kennedy's limousine included a hydraulic seat that could be raised 10.5 inches for a better view of the president, but no protective features. After Kennedy's assassination, presidential cars were customized to prioritize the safety of the commander-in-chief with thick layers of armor.