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2021 Cadillac Escalade Onyx package adds monochrome logos

The 2016 Cadillac Escala concept showed off a number of features never seen on a Cadillac, one of them being a redesigned, entirely silver, untextured logo. Cadillac had been putting all-silver versions of its crest on the fenders of some of its vehicles, but those bore patterned silver inserts where the yellow, black, red, and blue would have appeared on the standard mark. The Escala logo, on top of being squatter and wider, displayed silver blanks where the colors went. Cadillac Society has found out a similar treatment is on the way for the 2021 Escalade as part of a new Onyx package. This time, instead of being brightwork, a Cadillac spokesperson told CS the logos are "more grey versus [the] silver/chrome [on the fenders]." And for the first time on a Cadillac on the showroom floor, these monochrome badges will appear on the grille and tailgate. Buyers can add a Sport Edition package to the current Escalade, dressing almost all the brightwork grille in gloss black and bolting on a set of 22-inch Midnight Silver wheels. The Cadillac logos, however, stay in color, and the Escalade lettering stays in chrome. That changes with the Onyx package, those gray monochrome crests joined by Escalade lettering in gloss black, plus 22-inch, 12-spoke wheels in high gloss black, and a similar blackout of all the other brightwork as found on the Sport Edition package. The Sport Edition is only available on three of the eight possible colors; a limited color selection could hold true for the Onyx package as well. Branding could get even more interesting when the crest's animated illumination shows up on the Lyriq electric crossover.  The 2021 Escalade will move to the new forked trim strategy, Premium Luxury on one side, Sport on the other, the Onyx package only available on the Sport side. For shoppers who want to go the other way, we're sure the new Escalade will offer something equivalent to the current Radiant Package that makes any Escalade even more impossible to miss on a sunny day. Related Video:    

Cadillac explains origins of Lyriq EV name

We feel for Cadillac, a brand we're inclined to dub the Alex Rodriguez of the automotive world — so much obvious talent, its gifts warped by repeated questionable moves and an inability to conclusively close the deal on The Big Stage. And as with Rodriguez, the expectations are so high at the same time the disappointment is so entrenched that Cadillac gets no benefits of any doubts, the commentariat ruthless with criticism for anything less than an out-of-the-park home run. This latest news, like the Newton-meter torque-based naming scheme initiated earlier this year, likely won't help. GM Authority asked Cadillac about the origin of the Lyriq name for the coming battery-electric crossover. Global head of brand strategy Phil Dauchy explained three threads that went into the new moniker. In no particular order, one thread is that "Cadillac," according to Dauchy, gets more mentions in song lyrics than any other brand, including non-automotive brands. The Music Lyrics Database, while not exhaustive, supports the case: Cadillac has 31 pages of lyric mentions among bands from Rancid to Weird Al Yankovic, beating every other brand we could think of. So ... lyrics into Lyriq. The second thread is rolled up with Cadillac's move to proper names instead of alphanumerics for the sedan and crossover lines, all of those names to end in "iq," as well as the push into electric vehicles. Dauchy told GMA the nomenclature overhaul and the two-letter suffix "[signal] that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine." He's bullish on swaying the public with the product, adding, "When you see [the Cadillac Celestiq], its size, presence and scale all connote the emotion associated with the name." The final thread that went into the Lyriq name the alliteration of brand and model names. As GMA phrased it, perhaps unsettlingly, "With Cadillac and the model name both ending in an 'ick' sound, these names roll off the tongue quite well." This brings up a question raised in a number of comments about the Lyriq, which asks whether the last syllable is pronounced "ick" or "eek." Until now, I've pronounced the coming crossover with an "eek" at the end. "Lyr-eek" strikes me as more luxurious, and "Celest-eek" sounds better to me than "Celest-ick," that latter model being the flagship EV that follows the Lyriq. Of course, it also makes me wonder if I've been pronouncing "Cadillac" correctly.

GM will expand Super Cruise to entire U.S. lineup after 2020

General Motors plans to bring its Super Cruise semi- autonomous highway driving technology to its entire U.S. lineup after it rolls it out to all Cadillac vehicles in 2020. Mark Reuss, GM's executive vice president for global product development, made the announcement at the Intelligent Transportation Society of America conference in Detroit. Automotive News reports he also announced plans to offer vehicle-to-everything (V2X) communication in a high-volume Cadillac crossover by 2023 — technology that will also eventually spread across the luxury brand's portfolio. Super Cruise is GM's semi-autonomous, lane-centering driving system that uses lidar mapping, GPS, cameras and sensors. The system offers hands-free driving on the highway, with an infrared camera and lights that track the driver's head position to make sure the driver is paying attention, ready to take over when needed, and not nodding off. If it senses the driver is unresponsive, it can bring the vehicle to a stop on the shoulder and activate OnStar. Super Cruise is already an option on the 2018 CT6 and standard on the Platinum trim model. You can read our First Drive review of the technology here. Meanwhile, Cadillac launched vehicle-to-vehicle technology in the 2017 CTS sedan, allowing equipped Cadillacs to share information regarding speed, direction and location at distances of up to 980 feet to help avoid collisions. By going one step further with V2X, Cadillac can tip off drivers to hazardous road conditions, the status of traffic lights, work zones and threats of crashes. It's the first major announcement from the luxury brand since the departure of former CEO Johan de Nysschen and his replacement by Steve Carlisle in April. Related Video: Image Credit: Cadillac Cadillac GM Technology Emerging Technologies Autonomous Vehicles cadillac ct6 vehicle to vehicle communications Super Cruise