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Cadillac moving back to Detroit after four years in New York City

After four years in New York City, The Wall Street Journal reports that Cadillac is moving its headquarters back to Detroit. This comes about four months after former head Johan de Nysschen was ousted from the automaker for a variety of reasons, including slumping sales and a product line not in concert with consumer tastes. It's also months after a Cadillac spokesperson told The Detroit Free Press that "It's 100 percent that we're staying [in New York City], that was never a question." Let's be clear about this, the move to New York was not Cadillac's biggest issue. As contributing editor James Riswick reminded us this morning, "the decision to sell three similarly sized large sedans, a variety of obsessive BMW-fighting cars, and only one crossover was not done while they were in New York." That was all planned years ago, before de Nysschen ever joined the company. He may not have righted the ship, but he didn't set it on its course. Note that the XT4, Caddy's second crossover after the SRX-replacing XT5, is just now hitting the market. The move to Manhattan was meant to give Cadillac more autonomy and put its leadership in a place where they could get a sense of what a luxury car buyer wants and needs. Detroit is great, but it can be an echo chamber, especially in a company as large and storied as General Motors. The problem is that Cadillac still relies heavily on Detroit and that poor communication was slowing development, according to the report. Steve Carlisle, a long-time GM employee, took over the brand after de Nysschen was let go. He and more than 100 others work in New York. Related Video:

Cadillac dropping trims, powertrains for 2020 CT6

First reported by CarsDirect and later confirmed with Cadillac, the CT6 order book will see some changes for 2020. The luxurious American sedan is losing trims and losing engines but gaining standard equipment. For the 2020 model year, Cadillac is distilling the CT6's seven different trims down to three: Luxury, Premium Luxury, and Platinum, all three of which have new standard features. The Luxury trim gets the Driver Awareness and Convenience Package. Premium Luxury benefits the most with Super Cruise, the Rear Seat Package, the Comfort and Tech Package, and the 34-speaker Bose Panaray Sound System. The Platinum gets new unique 20-inch wheels, and the V-Series (considered a different model) gets the Driver Assist Package. As we've previously reported, Cadillac will also be reducing the number of available engine options. The 2.0-liter turbo engine has already been dropped, and the 3.0-liter twin-turbo V6 is next. For 2020, the CT6 will only offer the choice of the 3.6-liter V6 on Luxury and Premium Luxury trims and the 4.2-liter, twin-turbocharged "Blackwing" V8. All models and trims come standard with all-wheel drive. Cadillac has also confirmed pricing to Autoblog. Including destination charges, the Luxury model would start at $59,990, the Premium Luxury would start at $75,490, the Platinum will start at $97,490, and the V-Series will start at $95,890. Overall, prices go up due to the removal of the 2.0-liter model and more standard equipment, though the cheapest model on the configurator right now is $63,590. On the high end, the 2019 CT6 Platinum with the twin-turbocharged engine starts at $87,790. We'll update when this all goes official. News Source: CarsDirect Auto News Cadillac Luxury Sedan cadillac ct6

Book by Cadillac subscription service returns next year

Cadillac rolled out its subscription service Book by Cadillac at the beginning of 2017. On December 1, 2018, the automaker put the service on hiatus after having made a few revisions and learned a lot of lessons. Just a month later, brand president Steve Carlisle told GM Authority at this year's Detroit Auto Show that Book was definitely returning. A week after that, GM chief financial officer Deborah Wahl said Book 2.0 could be ready as soon as Q2 this year. It's taken a touch longer than expected to sort out the kinks, but Automotive News reports Wahl told an audience at the J.D. Power/NADA AutoConference L.A. that the real return happens in the first quarter of 2020.  When Book went on hiatus last year, the service charged $1,800 per month for insurance, maintenance, unlimited miles, the ability to swap into any Cadillac at will, and concierge-like vehicle delivery to your location with amenities like bottled water, umbrellas, and detailing. Good things came of it for the brand, such as the 70% of subscribers who'd never owned a Cadillac. Yet the drawbacks were too much. At one point, the carmaker said Book's halt was due to technical issues like "snags with the back-end technology used to support the service" that hampered customer service and increased costs. Cadillac managed the Book's fleet, as opposed to the dealers, and consumer choice — or a lack of it — played a role in the hiatus. In Carlisle's comments to GMA, he said that subscribers didn't swap out vehicles nearly as much as expected. Even though everything up to the full-fat V-Series models was in the catalogue, Carlisle said of the customers, "They wanted an XT5." The devotion to that one product changed the economics. "Are [subscribers] going to stay in that service if thatÂ’s what they realize they want?" he asked. "It is inherent in that model that we maintain more than one car per customer. And you got to think through the economic implications of that. Particularly if utilization is a lot lower than we thought because people are switching less than we thought." Wahl didn't offer any specifics on how Book 2.0 will differ from Book 1.0, only saying that there will be more "convenience, flexibility and value for potential subscribers." There will be less focus on swapping cars, and Cadillac will "base it off the dealer network." Since the brand's 900 U.S. dealers have the inventory, anyway, that should help both parties.