2002 Cadillac Eldorado Esc 2dr Coupe V8 Northstar 4.6l on 2040-cars

Auto blog

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Cadillac Celestiq previewed as a flagship luxury electric car

Last year, our Autoblog Green editor, John Beltz Snyder, got a sneak peik of GM's upcoming electric car roll out. No photos were given, but he described them in great detail. Now we finally get our own peek at one of those cars, the Cadillac Celestiq flagship sedan. Sadly, we don't get a particularly clear look, since Cadillac is only teasing the car at this point, but it's better than nothing, and better than most teasers. We get a top-down shot that reveals the car will share some key cues with the Lyriq crossover EV. Most obvious is the rear with the boomerang taillights and fastback roof, which is a glass unit separated into four pieces. Each piece can be individually adjusted for transparency, and it appears they can be illuminated as well. The front also appears similar to the Lyriq with a geometric grille covered in a transparent panel. The grille looks significantly larger, though. It also features illumination like the crossover. We also get a look at the interior, which prominently features a full-width screen for instruments and infotainment. There appears to be a screen in the center console/stack that can control functions including the roof panel illumination. According to Snyder, the interior also has extensive wood and metal trim intermingling with nifty ambient lighting. Cadillac didn't say much about the mechanical aspects except the basics. It will use GM's Ultium battery technology that will be shared with other products such as the aforementioned Lyriq and the GMC Hummer EV. It will also feature four-wheel steering as well as all-wheel-drive, undoubtedly courtesy of dual motors, one front and one rear. Cadillac previously confirmed that the Celestiq is headed for production. We also suspect that some of the fancy features such as the screens and multi-panel glass roof could make it to production. This is because it's meant to be a halo product showing off the ultimate in luxury and technology from the brand, and it could have a price tag larger than $200,000. We're expecting Cadillac to fully reveal the Celestiq in a few months, but it could be a while before the production version hits the road. The Lyriq isn't going on sale until late next year, and we would bet the Celestiq wouldn't come ahead of it. Related Video:

Comparing Cadillac's crazy classy coupes

I just returned from the press launch of Cadillac's new ATS-V, a high-performance version of the US luxury marque's entry-level compact car. While ordinary ATVs offer a choice of a 202-horspower, 4-cylinder, a 272-hp turbocharged four or a 321-hp V-6, this one packs a twin-turbo V-6 that pumps out 464 thoroughbred horses and 445 pound-feet of hard-charging torque. Starting at $62,000 for the sedan and $64,000 for the sexy coupe, ATS-Vs are available with a 6-speed manual (with Active Rev Matching and no-lift shift capability) or an 8-speed automatic with steering-wheel shift paddles. They comes with GM's latest 4-mode Magnetic Ride Control, 5-mode Performance Traction Management (with launch control), competition-spec traction and stability controls, an electronic limited-slip differential, specially-tuned electric power steering, huge Brembo brakes, and added air cooling for their engine, transmission, and rear axle lubricants. They roll on 18-inch Michelin Pilot Super Sport tri-compound summer tires on 9-inch-wide front alloy wheels and 9.5-inch-wide rears. And they will rocket from rest to 60 miles per hour in less than four seconds while delivering 16 city EPA miles per gallon and 24 highway with the automatic and 17/23 with the manual transmission. The obvious purpose of all this technology is to effectively endow Cadillac's latest V-Series models with a rarely achieved true dual personality: go, stop, and corner like race cars on a track, then sooth, coddle, and entertain like luxury cars on the way to and from the track, or work. We had ample opportunity to verify both personalities with multiple hot laps of the Circuit of the Americas (COTA) Grand Prix course, followed by a more leisurely drive on public roads near Austin, TX. Even lacking wheel-to-wheel comparisons, we believe these hot new ATS-Vs are fully competitive with their pricier German competitors, and probably superior in some ways. So now, Cadillac will offer not one but two very sharp-looking, upscale, small-volume, 2016 compact coupes, almost the same size and at similar prices, but with totally different missions: this new high-performance ATS-V and the soon-to-be-upgraded ELR extended-range EV. The key question: why? Aside from its cramped back seat and ridiculous $76,000 starting price, I loved the ELR when it was introduced for 2014.