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Book by Cadillac subscription service returns next year

Cadillac rolled out its subscription service Book by Cadillac at the beginning of 2017. On December 1, 2018, the automaker put the service on hiatus after having made a few revisions and learned a lot of lessons. Just a month later, brand president Steve Carlisle told GM Authority at this year's Detroit Auto Show that Book was definitely returning. A week after that, GM chief financial officer Deborah Wahl said Book 2.0 could be ready as soon as Q2 this year. It's taken a touch longer than expected to sort out the kinks, but Automotive News reports Wahl told an audience at the J.D. Power/NADA AutoConference L.A. that the real return happens in the first quarter of 2020.  When Book went on hiatus last year, the service charged $1,800 per month for insurance, maintenance, unlimited miles, the ability to swap into any Cadillac at will, and concierge-like vehicle delivery to your location with amenities like bottled water, umbrellas, and detailing. Good things came of it for the brand, such as the 70% of subscribers who'd never owned a Cadillac. Yet the drawbacks were too much. At one point, the carmaker said Book's halt was due to technical issues like "snags with the back-end technology used to support the service" that hampered customer service and increased costs. Cadillac managed the Book's fleet, as opposed to the dealers, and consumer choice — or a lack of it — played a role in the hiatus. In Carlisle's comments to GMA, he said that subscribers didn't swap out vehicles nearly as much as expected. Even though everything up to the full-fat V-Series models was in the catalogue, Carlisle said of the customers, "They wanted an XT5." The devotion to that one product changed the economics. "Are [subscribers] going to stay in that service if thatÂ’s what they realize they want?" he asked. "It is inherent in that model that we maintain more than one car per customer. And you got to think through the economic implications of that. Particularly if utilization is a lot lower than we thought because people are switching less than we thought." Wahl didn't offer any specifics on how Book 2.0 will differ from Book 1.0, only saying that there will be more "convenience, flexibility and value for potential subscribers." There will be less focus on swapping cars, and Cadillac will "base it off the dealer network." Since the brand's 900 U.S. dealers have the inventory, anyway, that should help both parties.

Beast mode on the open road: New presidential limo close to delivery

Signs of the Beast have been seen on the open roads around Milford, Mich., home of GM's Proving Grounds. The Beast, in this case, being the nickname for the next-generation presidential limousine. We've seen this car previously in spy shots while parked or driven, going back to January 2016. This is our spy photographers' latest look at the vehicle, and the first on public roads. Which may be a sign that it is almost ready for delivery. It replaces the current Beast, which has been in use since 2009. And "car" isn't exactly the right word for this rig, as it's actually a unique vehicle with Cadillac styling cues custom-built atop a medium-duty truck frame. There may possibly be more than one Beast 2.0 delivered, because two limos are sent anywhere the president goes, to provide a backup or decoy. The grille has touches of the Cadillac Escala concept car, which is heavily influencing Cadillac's evolving future look. But it's what's inside that intrigues everyone. Here's what we know, or at least has long been rumored, about the current Beast and the new Beast 2.0. 1. It has its own airplane. It and its twin follow the president around the globe aboard a C-17 Globemaster cargo plane. 2. It's heavily armored, with 5-inch-thick glass, 8-inch-thick doors that weigh as much as a commercial aircraft door, and its components include titanium, ceramics, and a bombproof plate that covers the underside. As such, the old Beast was estimated to weigh between 14,000 and 20,000 pounds. You can therefore imagine how it got its name. 3. It's equipped like the Batmobile or the Green Hornet's Chrysler Imperial Crown, with run-flat tires and night-vision gear. It can fire gas canisters out the front bumper. 4. It has a diesel engine because of its weight and size (see the gallery below for a sense of scale). And of course, diesel is less flammable in a firefight. The old Beast supposedly gets 8 mpg. 5. Its Secret Service codename is Stagecoach. 6. There's a shotgun by the driver and God-knows-what in the trunk. 7. It supposedly has a stock of blood in the president's type, along with a defibrillator and other emergency gear. 8. And it's pretty nice inside, by all accounts. Since this is not Trump's own personal vehicle and may well serve his successor, let's assume the gold leaf has been kept to a minimum and it's done up in tasteful leather and wood. But then again, who really knows, outside of the Secret Service and a handful of GM engineers.

Cadillac Elmiraj Concept slinks in Leno's Garage

Jay Leno's Garage has moved to Pebble Beach for the week. This time around, the affable comedian is taking a look at the Cadillac Elmiraj Concept that debuted during the Monterey car week, and is talking to General Motors vice president of global design, Ed Welburn.
There's plenty of reminiscing about what concept cars were like when these two were kids, before a fairly deep dive into the striking Elmiraj Concept itself. Welburn shares a few anecdotes about the design process behind the two-door concept, including how his designers changed his mind on the grille design.
After bringing up the Cimarron, Leno makes a solid point that the Elmiraj would be a solid production car that could even spawn a four-door variant. We couldn't agree more. Take a look below for the full video from Jay Leno's Garage.