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GM Super Cruise is evolving into Ultra Cruise, for hands-off city driving

GM has a "big team" working on an advanced version of its hands-free driving assistance system, Super Cruise, that will expand its capability beyond highways and apply it to city streets, the automaker's vice president of global product development Doug Parks said Tuesday. GM is also continuing to improve its existing Super Cruise product, Parks said during a webcasted interview at Citi’s 2020 Car of the Future Symposium. "As we continue to ratchet up Super Cruise, we continue to add capability and not just highway roads," Parks said, adding that a separate team is working on the hands-free city driving product known internally as "Ultra Cruise." "We're trying to take that same capability off the highway," he said. "Ultra cruise would be all of the Super Cruise plus the neighborhoods, city streets and subdivisions. So Ultra Cruise's domain would be  essentially all driving, all the time." Parks was quick to add that this would not be autonomous driving. Advanced driving assistance systems have become more capable, but they still require a human driver to take control and to be paying attention. "What we're not saying is that Ultra Cruise will be fully autonomous 100% of the time, although that could be one of the end games," Parks said. Parks didn't provide a timeline for when Ultra Cruise might be available. A GM spokesperson said in a statement after his interview that the company continues to expand its hands-free driver assistance system technology across its vehicle portfolio and has "teams looking at how we can expand the capabilities to more scenarios." GM said it "does not have a name or anything specific to announce today, but stay tuned." This new Ultra Cruise feature would put it in competition with Tesla's Autopilot advanced driving system, which is largely viewed as the most capable on the market today. Tesla's "full self-driving" package, a more capable version of Autopilot, can now identify stop signs and traffic lights and automatically slows the car to a stop on approach. This feature is still considered to be in beta. GM's Super Cruise uses a combination of lidar map data, high-precision GPS, cameras and radar sensors, as well as a driver attention system, which monitors the person behind the wheel to ensure theyÂ’re paying attention. Unlike TeslaÂ’s Autopilot driver assistance system, users of Super Cruise do not need to have their hands on the wheel. However, their eyes must remain directed straight ahead.

Book by Cadillac subscription service returns next year

Cadillac rolled out its subscription service Book by Cadillac at the beginning of 2017. On December 1, 2018, the automaker put the service on hiatus after having made a few revisions and learned a lot of lessons. Just a month later, brand president Steve Carlisle told GM Authority at this year's Detroit Auto Show that Book was definitely returning. A week after that, GM chief financial officer Deborah Wahl said Book 2.0 could be ready as soon as Q2 this year. It's taken a touch longer than expected to sort out the kinks, but Automotive News reports Wahl told an audience at the J.D. Power/NADA AutoConference L.A. that the real return happens in the first quarter of 2020.  When Book went on hiatus last year, the service charged $1,800 per month for insurance, maintenance, unlimited miles, the ability to swap into any Cadillac at will, and concierge-like vehicle delivery to your location with amenities like bottled water, umbrellas, and detailing. Good things came of it for the brand, such as the 70% of subscribers who'd never owned a Cadillac. Yet the drawbacks were too much. At one point, the carmaker said Book's halt was due to technical issues like "snags with the back-end technology used to support the service" that hampered customer service and increased costs. Cadillac managed the Book's fleet, as opposed to the dealers, and consumer choice — or a lack of it — played a role in the hiatus. In Carlisle's comments to GMA, he said that subscribers didn't swap out vehicles nearly as much as expected. Even though everything up to the full-fat V-Series models was in the catalogue, Carlisle said of the customers, "They wanted an XT5." The devotion to that one product changed the economics. "Are [subscribers] going to stay in that service if thatÂ’s what they realize they want?" he asked. "It is inherent in that model that we maintain more than one car per customer. And you got to think through the economic implications of that. Particularly if utilization is a lot lower than we thought because people are switching less than we thought." Wahl didn't offer any specifics on how Book 2.0 will differ from Book 1.0, only saying that there will be more "convenience, flexibility and value for potential subscribers." There will be less focus on swapping cars, and Cadillac will "base it off the dealer network." Since the brand's 900 U.S. dealers have the inventory, anyway, that should help both parties.

Watch the 2019 Autoblog Technology of the Year presentation to Cadillac

Autoblog presented our 2019 Technology of the Year Award to Cadillac at the Detroit Auto Show. Autoblog conducted rigorous testing last fall on the latest automotive technologies, and Cadillac Super Cruise earned top honors, edging out Infiniti's Variable Compression Turbo and Mercedes' EQ technologies, the other two finalists. Super Cruise is a semi-autonomous system that allows for hands-free driving to reduce the driver's workload. Our editors found it easy to use and noted the system simply works as intended. We happily found Cadillac under-promised and over-delivered with Super Cruise, a clever system that truly helps the driver. Super Cruise launched on the CT6 sedan, and Cadillac plans to roll out the feature to other vehicles. Watch the video above as Cadillac President Steve Carlisle receives the 2019 Autoblog Technology of the Year Award from Editor-in-Chief Greg Migliore, with Autoblog GM Adam Morath and the editorial team on hand at the Detroit show. Related Video: