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Cadillac's 4.2-liter Blackwing V8 to die with the CT6?

Cadillac's 4.2-liter twin-turbo Blackwing V8 debuted only last year, popping up in the CT6 V-Sport — now the CT6-V — with 550 horsepower and 627 pound-feet of torque. The engine's been stymied in every attempt to power a different Cadillac model since then. Its only two use cases have been a first and second run of the original, limited-edition super sedan and the CT6 Platinum V8 trim at a slightly detuned 500 hp and 553 lb-ft. Motor Trend cites "a highly placed source at GM" as saying that the Blackwing won't go into the coming high-performance version of the CT5-V nor in the next-gen Escalade. Left without options, there's a chance the Blackwing will die with the CT6, itself a sedan with its grille on the executioner's block just waiting for the bite of an ax that might or might not shortly fall. Cost-cutting has been tagged as the reason for this misfortune; Cadillac's sales malaise and lack of clarity as to how to turn sales around led GM to downsize the brand's allowance. The parent company chose to build the new CT5 on the Alpha platform used for the erstwhile ATS and CTS instead of the Omega platform underpinning the CT6. Along with that choice, the MT report says expense reasons nixed fitting the Blacking V8. We know the lower-tier V series CT5 will work with a twin-turbo 3.0-liter V6 making 355 hp and 400 lb-ft. When we heard spy video of the upper-tier V series CT5 out testing, the engine sounded like the 6.2-liter supercharged V8 that would be a carryover from the last model.  The XT6, also rumored to get some V sauce, simply can't fit the V8. Instead of sitting on the Omega platform as once planned, the XT6 rides on the C1XX architecture under other GM products like the Buick Enclave and Chevrolet Traverse. The C1XX engine bay doesn't have room for a stouter V6, much less a hi-po V8. The next-gen Escalade ruled itself out due to price issues in back, not in front. MT writes that the independent rear suspension supporting GM's next-gen full-sized SUV quartet has burned through cash in development, putting engineers a few direct deposits short of the funds needed to massage Blackwing installation. Earlier this year at least one report said the twin-turbo DOHC V8 could serve the top-spec next-gen Escalade. More recent reports of a performance-heavy next-gen Escalade have predicted the 6.2-liter supercharged LT4 V8 from the Chevrolet Camaro ZL1 and Corvette Z06.

Cadillac to expand V-Series but discontinue CTS-V and ATS-V

Cadillac said Tuesday it will expand its V-Series performance sub-brand with the arrival of the CT6-V sedan in 2019 ( formerly known as the CT6 V-Sport), with plans to add high-performance variants across its portfolio. The flipside to that expansion is the sunsetting of its two existing V-Series performance cars, the ATS-V (both coupe and convertible) and CTS-V sedan. Two new unspecified sedans will slot below the CT6 in Cadillac's lineup, a spokesman said. The CT6-V will arrive next spring, roughly a year after it bowed at the New York auto show. It will feature Cadillac's new "Blackwing" V8, a twin-turbo engine that displaces 4.2 liters and produces an estimated 550 horsepower and 627 pound-feet of torque, sending it through GM's new 10-speed automatic transmission to drive all four wheels. A less-aggressive version of the engine will also appear in the CT6 Platinum model, offering 500 horsepower and 553 lb-ft of torque. "Beginning with the debut of the CTS-V Sedan in 2004, the V-Series sub-brand sparked new life into Cadillac," Mark Reuss, executive vice president and president of GM Global Automotive Group and Cadillac, said in a statement. "As a result of the overwhelming response the CT6 V-Sport received when revealed in early 2018, we've decided to formally make it a V-Series, signaling the expansion of V-Series." View 61 Photos A Cadillac spokesman tells Autoblog the 2019 model year will be the last for the ATS-V and CTS-V. The ATS-V is powered by a twin-turbo 3.6-liter V6 that's good for 464 hp and 445 lb-ft of torque, an increase of 262 hp and 173 lb-ft from the base, four-cylinder ATS, which is also set to go to pasture at the end of the 2018 model year. The CTS-V, meanwhile, boasts a 6.2-liter supercharged V8 under its carbon-fiber hood that puts out 640 horsepower and 630 pound-feet of torque, good for a 3.7-second 0-60 mph time and a top speed of 200 mph. In a Quick Spin review last year, Autoblog Editor-in-Chief Greg Migliore called the car "old-school muscle in an Esquire-approved suit. It's 'roids and cufflinks." As for what's next for an expanded V-Series, Cadillac has the new XT4 crossover, and already other companies are banking on performance versions of crossovers. Cadillac's also developing a less expensive luxury sports sedan called the CT5. It's also said to be planning a production version of the Escala concept starting in late 2021, so those could be possibilities.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.