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Cadillac Lyriq shown in pre-production form for the first time

A single photo of the upcoming Cadillac Lyriq testing in camouflage was posted on LinkedIn by Mahmoud Samara, Cadillac’s vice president of sales, service and marketing. ItÂ’s significant, because we havenÂ’t seen a single photo of the actual pre-production Lyriq yet. All Cadillac has shown us so far is a concept-like version of the crossover that is destined for production. This photo of the crossover done up in camouflage gives us the first impression of how Cadillac is transforming the Lyriq from concept car to production car. ItÂ’s moving at speed with some motion blur in the image, but we've lined both it and the original production-intent prototype up atop each other below for you to compare. In a way, this photo is a lesson in how deceiving camouflage on a car can be. The undisguised Lyriq has exponentially more presence and pizzazz than the one in black and white speckled wrappings. Given just the camo car, weÂ’d be able to discern that Cadillac is working on a large, coupe-like electric crossover, but the details would remain a mystery. The dramatic window line is totally obscured by the camo car, and so is its wild rear taillight that wraps up into the giant rear pillar. That huge rear blade/pillar is one area that could see change from the Lyriq photos weÂ’ve seen so far, too, as it looks like a massive blind spot for the driver. Other notable differences include regular-sized wheels and tires, a potentially higher roofline (for more practical headroom and cargo space) and actual side mirrors instead of the camera mirrors. Does it all look slightly less futuristic? Sure, but remember that the camouflage is there to disguise and trick the eye. One element that does look completely carried over is the massive screen inside. You can see the monolith stretching across the dash from far away. ItÂ’s likely that we get a full array of spy shots from one of our usual sources soon with far more angles to look at. SamaraÂ’s announcement in his post made it clear that pre-production testing is underway at GMÂ’s testing facilities. Cadillac has previously said that the Lyriq would officially go on sale in late 2022, so expect more disguised prototypes until then. Cadillac Lyriq View 8 Photos Related video: The Lyriq is CadillacÂ’s new all-electric crossover

GM outlines strategy for new products, growth in China

"Our strategic plan is a pathway to earn customers for life and create significant shareholder value in the process." - Mary Barra
General Motors laid out ambitious plans on Wednesday to become the world's "most valued automotive company," a goal it says it can reach by strengthening its business in China, rebuilding the Cadillac luxury brand and fixing the foundering GM Europe operations.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.