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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

2021 Cadillac CT5-V makes a few changes for its second year

An order guide for the 2021 Cadillac CT5-V reveals a number of small changes to the sedan's formula going into its second year on the market. Starting with the superficial, the $1,225 Red Obsession Tintcoat exterior color and the $625 CT5-V-exclusive Royal Spice Metallic depart after this model year. They'll be replaced by Infrared Tintcoat and another color exclusive to this model called Rift Metallic. Since all but Summit White and Black Raven are cost-option Premium hues, the new colors should be expected to add to the price. Materially, the interior finish spiffs up with better-quality Modena leather stitched around the steering wheel rim, and Senza leather on the wheel center.    Next year, wireless Android Auto and Apple CarPlay will come standard, a promotion over the current wired systems. Getting around the infotainment screens will be easier thanks to a rotary dial that can slide laterally to choose menu items. The digital radio moves up to SiriusXM 360L, providing 4G streaming functionality. For the younger drivers in the family, the Teen Driver System will include Buckle to Drive. On the current CT5-V, the Navigation and Bose Premium Audio Package adds the Cadillac user experience with navigation, a 15-speaker Bose audio system, and an eight-inch configurable Driver Information Center display between the dash cluster gauges. For 2021, the eight-inch display is discontinued, so the package gains wireless phone charging. A new Technology Package replaces the current eight-inch DIC with a 12-inch configurable digital gauge cluster that sprouts a head-up display taken from the Driver Awareness Plus Package. The Technology Package will be included in the Platinum Package that right now costs $6,290, and that automatically adds the $4,190 Premium Package and $1,950 Driver Assist and Advanced Security Package. Based on current prices, the order guide indicates the Platinum Package will cost at least $12,430. Because of such bundling, the same package on the 2020 CT5-V 'roids up the MSRP by $13,730. Without ordering the Platinum Package, both the Navigation and Technology Packages will require the Premium Package.

6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.