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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2019 Cadillac Escalade Sport Edition goes dark for the L.A. Auto Show

Cadillac is taking a shallow swing at the L.A. Auto Show, which might have something to do with the churn and burn happening at the brand and at parent General Motors. The Escalade Sport Edition brings its dark hue to the West Coast shindig, a touch of anti-flash that's actually a pinstripe job. For $2,700, it installs Gloss Black Ice chrome on the grille, rear fascia, window surrounds, and body side moldings, and the otherwise optional 22-inch Midnight Silver wheels. That's the whole show. Available on three of the Escalade's four trims — Luxury, Premium Luxury, and Platinum — brand president Steve Carlisle said the Sport Edition comes "in response to customer and dealer demand for a dark and aggressive look." The least expensive 2WD Luxury model starts at $84,790, including destination, with orders commencing at the beginning of next year. For all that the package isn't, it is still a better deal than buyers got ten years ago, when the 2007 Escalade offered a similarly thin Sport Edition for $4,890. There are a few small changes for the Escalade line overall for 2019. The exterior colors Midnight Sky Metallic and Dark Granite Metallic leave the palette list, making room for Manhattan Noir Metallic and Shadow Metallic to join the list. In back, there's a hands-free tailgate with a logo light, standard on all trims. The Escalade Sport Edition represents both a beginning and an end for the model. The fourth-generation Escalade went on sale in 2014 as a 2015 model, and this is the first special edition it gets. This could be the last, too, since the fourth-gen money machine we called "Old, but not antiquated" in our Driver's Notes last month is expected to give way to a fifth-generation for the 2020 model year. Related Video:

Cadillac plans upgrades to its Super Cruise hands-free system

Not content to let Tesla hog the spotlight with lofty claims about its autonomous driving capabilities, Cadillac plans major upgrades to its Super Cruise automated driving system starting next year, when the technology starts rolling out in more models. "The system that we have today, we continue to upgrade," Brandon Vivian, Cadillac's executive chief engineer, told The Verge. 'We have over-the-air re-flash capability, and you'll continue to see us add features and capabilities to Super Cruise going forward." A fellow top Cadillac engineer told the outlet they would not share specifics but said "We want to innovate" as competitors also make advances in self-driving technology. The news comes as Elon Musk says Tesla will launch a driverless robotaxi service in some U.S. cities next year, with "over a million cars with full self-driving, software, everything." The audacious claim hinges on a new Samsung microchip for self-driving vehicles. Last year, Tesla rolled out Navigate on Autopilot, which allows vehicles to change lanes, take exit ramps and choose the correct highway interchange and exit. At the New York International Auto Show, Cadillac announced that it will equip the forthcoming 2020 CT5 sedan with Super Cruise, though not initially. The brand plans to roll out a new model equipped with Super Cruise every six months starting in 2020 and going through the end of 2021, meaning four new models with the technology in two years. Super Cruise previously has been offered only on the CT6 Platinum, and as an option on other CT6 trim levels, along with a three-year OnStar package. It uses cameras, lidar mapping and radar, plus an infrared camera mounted atop the steering column to make sure the driver isn't nodding off, looking away for too long or climbing into the back seat. There's also an LED light bar on the steering wheel and Super Cruise icon on the instrument panel to let drivers know when the system is ready, not ready and ready to deactivate. But the system can't switch lanes and only works on around 130,000 miles of divided highways that GM has mapped with lidar-equipped vehicles. Vivian said the Super Cruise setup in the CT5 will be largely the same as in the CT6 and likened it to "a half step in between" a full next generation of the technology. GM also plans to eventually roll out Super Cruise to its entire U.S. lineup following its introduction in all Cadillac models. Autoblog named Super Cruise the 2019 Technology of the Year winner.