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Cadillac could 'flourish' in Australia, says marketing chief

Cadillac might have its best product mix in recent history, and GM's luxury brand is looking to expand. In fact, it might even be making a trip Down Under, at least according to the company's global marketing chief.
Uwe Ellinghaus spoke with Australian site Car Advice at the Geneva Motor Show and said the brand could be quite successful there. "[The] goodwill that the Cadillac brand has is such a good starting base that once we get proper volume commitment and a dealer network behind it we can easily flourish," he said, though he warned that the plans are still in their earliest stages and years away. First, Cadillac will expand in markets with the highest possible sales, like China and Russia.
Ellinghaus said that the most likely models for Oz would be the SRX, Escalade and CTS; the latter would probably act as a replacement for the Holden Commodore. GM's Australian arm is ending local production in 2017, and there have been many rumors about what is happening to the big sedan. However, Ellinghaus admits exporting cars from the US to Australia is going to mean higher prices. In addition to the expense, Cadillac doesn't currently build any right-hand-drive models. It would likely take until the end of the decade before the Aussie models could be ready.

Cadillac Lyriq teased ahead of debut next week

The Cadillac Lyriq is just around the corner, set to be fully revealed on August 6. Cadillac just released a few teaser photos and videos as preparation for the big debut a week from today. It’s our best look at the production version of the car yet. Of course, you may remember photos of the EV concept released over a year ago, but the production crossover is shaping up to be a little different. This carÂ’s most intriguing element so far is the charge outlet panel integrated into the front fender. The large piece appears to lift up and slide out of the way when itÂ’s time to plug in. This reveals a decorative LED light strip that outlines the outlet, ultimately leading into the Cadillac logo above. Below the panel is a small, silver GM badge that if our guess is correct, says “Ultium” for the Ultium battery technology going into the Lyriq.  The wheels feature a unique silver and black two-tone design. Those black inserts are ridged, and the wheel is likely designed for better aero performance and increased range. ItÂ’s tough to say much about the design itself, but the silhouette is giving us crossover coupe vibes with its heavily raked rear window and sloping roofline. It appears to have a couple spoilers, one on the roof and then another as a ducktail below the rear window. CadillacÂ’s video teasers provide for the briefest of front end glimpses. Still, we can see the fancy lighting signature that Cadillac has created. ThereÂ’s both a light-up Cadillac badge and small LED lighting strips integrated throughout the grille. ItÂ’s concept car-like in appearance, so we do wonder whether this will find its way into a production Lyriq. The vertical DRL weÂ’re used to seeing on other Cadillacs has also made an appearance on the outer edges of the front bumper. ItÂ’s been previously stated that the Lyriq would enter production in 2022, so even when GM does reveal the electric Cadillac next week, itÂ’ll be a long while till we see the vehicle on the road. Related Video:

Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.