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Cadillac applies to trademark Symboliq, Optiq and Celestiq names

GM Authority found a General Motors trademark filing with the Swiss Federal Institute of Intellectual Property for the phrase "Cadillac Symboliq" and the name "Symboliq." The documents submitted on July 22 were for the category of "Motorized land vehicles, namely automobiles.” It appears the Swiss action was GM following up on what it had done the day before in the U.S. On July 21, GM filed paperwork with the U.S. Patent and Trademark Office to secure three words and three phrases: Symboliq and Cadillac Symboliq, Optiq and Cadillac Optiq, and Celestiq and Cadillac Celestiq. Every name is listed for application to "Motor land vehicles, namely, automobiles." Cadillac recently explained its switch to model names that end in "iq," pronounced "ick," and the fact that the Celestiq name is among the recent trio leads us to believe the automaker has strong intent to use the other two on future products. We know the Celestiq — a large, hand-built, flagship sedan that will follow the Lyriq to market, predicted to retail for close to $200,000 whenever it goes on sale. We also know Cadillac has three more battery-electric products in the works after the XT5-sized Lyriq and "massive" Celestiq. As laid out in a 2019 GM Sustainability Report pitching 20 new electric vehicles across all brands by 2023, from Cadillac we're anticipating an XT4-sized crossover, an XT6-sized three-row crossover, and an electric take on the Escalade. Two of those three could get the Symboliq and Optiq names. The lineup, and more important, Cadillac's vision, will make more sense on August 6 when we finally get to see the Lyriq concept, with its single pane of 33-inch glass forming the instrument and infotainment display across the dash, tall taillights, and 22-inch wheels.   Related Video:

Cadillac hid more than two dozen Easter eggs in its Blackwings

Everybody loves Easter eggs, right? Finding one is a great moment, especially if you happen upon it by accident, preferably while simply cleaning or poking around, but maybe because you had to dig around in some far-flung corner of the cabin in search of a persistent rattle or some other issue. A hidden symbol or message from the manufacturer helps remind us that some cars aren't just appliances.  The 2022 Cadillac CT4-V and CT5-V Blackwings are perfect candidates. Not only are they niche enthusiast vehicles whose owners are likely to turn them inside out, but they also benefited greatly from Cadillac's racing efforts, providing ample source material for subtle references all over the car, both inside and out. Enough, in fact, that Cadillac managed to stick more than two dozen of them into its two flagship sport sedans. And since I took delivery of my Blaze Orange CT4 last week, I decided to see if I could spot a few of them myself – because I don't spend enough time crawling all over car interiors already.  Cadillac called several of them out in a press kit Tuesday. Manual-transmission cars like mine have blank-off plates installed where the paddles would go on the back side of the steering wheel, for instance. Rather than just leaving bare plastic that nobody would ever have a reason to look at, Cadillac had a small map of its Milford proving grounds printed on the plates.  Each Blackwing also gets a serial number on the wheel. 46-146 translates to CT4-V Blackwing 6-speed #146. CT5-V Blackwings decode similarly, though their model indicator digit is an 8 rather than a 5. While a steering wheel plaque is not exactly hidden, it's among the items Cadillac noted, as are the "Blackwing" tags on the front seats; the subtle logo in the seatback Alcantara is something I spotted on my own. CT5-V Blackwing models with the carbon fiber seat package get their logos embossed in the seatback. This brings us outside. While I know for a fact that there are several items hidden on the CT4-V's underbody (we got to look at these on a lift back in July), there are a couple of obvious items scattered in more accessible locations. The subtle Cadillac crests in the taillights aren't unique to Blackwing, but they're still nicely done. The stylized "V" in the hood insulation layer looks pretty nice too.  The hidden items differ between the CT4 and CT5-V too, as illustrated by the two wheel images above.

GM Recalling Another 2.7 Million Vehicles In Five Separate Campaigns

The recalls keep rolling in from General Motors, evidently keen to avoid repeating the mistakes of the ignition-switch debacle and clean house. This time they're all coming at once, with five separate recalls announced together covering approximately 2.7 million vehicles. The largest of the five actions involves over 2.4 million units of the previous-generation Chevrolet Malibu and Malibu Maxx, Pontiac G6 and Saturn Aura in order to fix brake light wiring harness, which have been found to be susceptible to corrosion. The recall is separate from the 56k Aura sedans which GM recently recalled over faulty shift cables, not to mention the previous massive recall of 1.3 million vehicles – some of them the same models – but appears to have resulted from the National Highway Traffic Safety Administration investigation that started with the G6 almost a year ago. The second-largest campaign involves the 2014 Chevy Malibu, specifically those fitted with GM's 2.5-liter engine and stop/start system, approximately 140,000 examples of which has been found to have problematic brakes. The issue does not appear to be connected to the recall of 8k Malibu and Buick LaCrosse sedans (also involving brake woes) which we reported upon last week. Four crashes have been reported in such models, but GM admits it's not yet clear if the problem was a contributing factor in the accidents. A further 112k Corvette models from the 2005-2007 model years are being called in for problems with their low-beam headlamps resulting from a flexing relay control circuit wire that's not meant to bend. GM says it is "aware of several hundred complaints" about this issue, but notes that there have been no reports of related accidents. In addition, over 19k examples of Cadillac CTS from the 2013 and 2014 model years are being recalled over windshield wipers that might not work after a jump start. Finally, GM is also bringing in 477 examples of its 2014 Chevy Silverado, Tahoe and GMC Sierra (though not the Yukon) to fix a problem with a tie rod in its steering rack. As ever, all recall repairs will be performed free of charge, and GM is now estimating that recall-related actions this quarter will result in an estimated $200-million charge against its second-quarter earnings. Read the full announcement from GM below for further details.