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Cadillac Live virtual showroom is open for business in the U.S.

Cadillac launched the streaming showroom known as Cadillac Live in Canada earlier this year. The program places a Cadillac product specialist in an open studio laid out similar to a dealership. Equipped with an iPhone X on an Osmo Mobile gimbal and a Bluetooth headset, the specialist conducts one-way video chats with car buyers shopping for Cadillacs and owners who have questions about their cars. Now Cadillac Live has arrived in the United States. Described as "part personal shopper and part interactive digital showroom," it's aimed at converting luxury shoppers into Wreath and Crest buyers by making the research experience simpler. The automaker says it has data showing that "71% of customers report switching to a competitor’s product after finding their selection process easier." As well as being able to show and demonstrate 10 physical vehicles and their features, product specialists will be able to use a tablet app interface to run through color and accessory options. Shoppers and buyers with questions can reach a Cadillac Live agent from 9 a.m. to 1 a.m. ET Monday to Thursday, 9 a.m.-9 p.m. ET on Friday, and 11 a.m.-7 p.m. ET Saturday and Sunday. Calls can be taken on demand or scheduled at the Cadillac Live site, call appointments can be made for times outside of the traditional opening hours, and multiple callers can participate. U.S. customers in California, Illinois, New Jersey, and New York who like what they discover can automatically be connected to a local dealer to move on to the next phase. And video calls are one-way, so work-from-home types need not worry about broadcasting their coffee-stained "Beast Mode" workwear. 

Hotter Cadillac CT5-V could use the CTS-V's 6.2-liter V8

Cadillac is in the final stages of testing the high-performance variant of the CT5, prototypes are racking up miles all over the world, and a recent report sheds light on the engine screaming between its punched-out fenders. It's a V8, to no one's surprise, but it's not the twin-turbocharged, 4.2-liter unit many believed the sedan would use. Sources familiar with Cadillac's product plan told Car & Driver the hotter CT5 — whose name hasn't been revealed yet — will receive an updated version of the supercharged 6.2-liter V8 that powered the mighty CTS-V. It developed 640 horsepower in the firm's last German-bashing super-sedan, though where engineers will peg the CT5's output remains to be seen. It will roast the rear tires through a paddle-shifted automatic transmission. The publication explained Cadillac chose the 6.2-liter because it's more compact than the 4.2-liter Blackwing engine it developed for the CT6. The former features a pushrod design, while the latter gets twin overhead cams that make it taller and wider. The CT5 is a new model, but its Alpha platform is older than Cadillac's newest V8. Cadillac hasn't announced what will power the flagship CT5. The model is tentatively due out in showrooms before the end of 2020, so we expect to learn more about it in the coming months. Seeing it in the metal for the first time during the 2020 Detroit Auto Show in June isn't entirely out of the question. What's next? If the report is accurate, the much-hyped Blackwing may end up being an orphan engine. It was developed specifically for the Cadillac brand, and inaugurated by the CT6-V that recently went out of production. The many rumors claiming General Motors will put the engine in other models to recoup its investment are falling like dominoes. It won't fit in the CT5, so there's no reason to believe it will end up in the smaller CT4; its flagship version will likely arrive with a twin-turbocharged, 3.6-liter V6 borrowed from the ATS-V. An earlier report claims the next-generation Escalade won't use the Blackwing, either, because making it fit would cost too much. Looking beyond Cadillac, the only General Motors-owned brand that could use the Blackwing is Chevrolet, since we can't imagine the GMC Yukon will get it if the Escalade doesn't. The Tahoe/Suburban duo is off the table, too.

Expect the Cadillac XT3 small crossover in late 2018

Cadillac's sedan-heavy lineup can't complete in this crossover-crazy market, it seems. The Detroit News spoke to Cadillac boss Johan de Nysschen and found out some more details about the brand's plan to alter its lineup to cater more to current consumer tastes. It's no surprise that these plans would include a small crossover, because de Nysschen has been talking about a vehicle smaller than the XT5 like this since at least 2015. The report also pins the Fairfax Assembly Plant, where GM builds the Buick LaCrosse and the Chevrolet Malibu, as the site for what could be called the XT3's production. That's not an immediately obvious choice, since the LaCrosse and Malibu are based on the latest evolution of the Epsilon platform, known as E2XX. And the XT5 is based on a crossover version of that same platform (known as C2XX), while XT3 is expected to be smaller than the XT5. So perhaps there's a different assembly line going into Fairfax, or the C2XX platform can be significantly shortened. We assume that the XT3 would be built on a smaller platform, perhaps the Gamma II that underpins the Chevrolet Trax and Buick Encore – which are built in either South Korea or Mexico, depending on which market they are to be exported to. The Encore is selling very well for Buick, with sales figures increasing through late last year. Another possibility is the D2XX platform that underpins the Chinese-built Buick Envision and the GMC Terrain and Chevrolet Equinox, perhaps with assembly happening at the CAMI plant in Ontario. At this early stage, without confirmation of GM as to what platform the XT3 will use or where it will really be built, it's too early to say what the Fairfax rumor means. This isn't the first time we've heard about a small Cadillac crossover. Back in 2015, de Nysschen told us to expect it sometime in 2018. But later that year, speaking to Reuters, he posited that it'd be closer to 2019. The Detroit News says de Nysschen told them it'll launch in the second half of 2018, splitting the difference between what we'd heard previously. Remember, Cadillac's only two vehicles in the segment are the XT5 and Escalade. We know that the brand is almost certainly scrambling to fill the holes in that side of the lineup. We think a three-row crossover will slot between the two, probably called the XT7.